post

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Successful product management in companies where it’s least understood

Measuring critical user journeys – Javier Andrés Bargas-Avila (UX Director, Google)

A new way to look at applied experiments

Product survey findings: Only 15% of users are embracing AI features 

Building high-performing product teams: The PDLC approach

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Guest Post

Overcoming the 20% feature usage challenge

Product Management

Three product leaders to learn from at #mtpcon inside Pendomonium

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

<p>In this 2016 Product Tank talk, <a href="https://uk.linkedin.com/in/emerkirrane" target="_blank" rel="noopener">Emer Kirrane</a>, then Product Manager at presentation tools developer Prezi, looks at the ins and outs of analytics.</p>
<p>Previously Emer worked on analytics products. But when she moved to Prezi she also had to think about people in order to understand how the whole product is used.</p>
<p>She looks at how to organise data. Your data is inter-related, she says, so in order to make sense of it, you need cross-functional teams and a culture of data. To create this culture, you need to “decorate for data”, ensuring that key aspects of the data you gather are out in the open and visible to everyone.</p>
<p>You should test your data capturing infrastructure, not just your product, says Emer. Expect your data capture to fail at some point, and build in checks to be ready.</p>
<p>The best way to fight a HiPPO is with data, she says: data that proves that their opinion will not help the bottom line. Make sure you know your users and your KPIs.</p>
<p>Read the original post and watch the video:<a href="https://www.mindtheproduct.com/analytics-is-not-just-for-christmas/" target="_blank" rel="noopener"> Analytics is not just for Christmas</a>.</p>
<div class="g g-21"><div class="g-single a-170"><a class="gofollow" data-track="MTcwLDIxLDEsNjA=" href="https://www.pendo.io/pendomonium/"><img decoding="async" src="https://www.mindtheproduct.com/wp-content/uploads/2024/06/MTP-Footer_ad.png" /></a></div></div>

core/freeform

How to lead data-centric product teams: Jon Mora (Chief AI Officer, Zefr)

How to be a better data-driven product manager

User insights for product decisions by Cris Valerio

Data scaling for startups by Crystal Widjaja

Make Better Product Decisions by Using Quantitative and Qualitative Data, by Brian Tran

Testing Business Ideas, by David Bland

Developing a Data-Driven Culture at Dow Jones, By Helen Hewitt

When A/B Tests Aren’t Enough, By Scott Castle

Using Data to Build a Brand, by Abba Newberry

Socially Preferable by Nathan Kinch

SUNDAY REWIND: Analytics is not just from Christmas

ProductTank Bangalore

ProductTank Norwich

ProductTank Tokyo

ProductTank Rotterdam

ProductTank Casablanca

ProductTank Gold Coast

ProductTank Quito

ProductTank Belfast

ProductTank Madison

ProductTank San Francisco

ProductTank Perth

ProductTank Dubai

ProductTank Leeds

ProductTank Columbus

ProductTank Palo Alto

ProductTank Sydney

ProductTank Bielefeld

ProductTank Köln

#mtpcon @ Pendomonium

SUNDAY REWIND: Analytics is not just from Christmas

Eira Hayward

Comments

Read next