Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

#mtpcon san francisco

3 myths that get in the way of product adoption by Martina Lauchengo

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Brand

Using Data to Build a Brand, by Abba Newberry

Product Marketing

Bringing Product and Marketing Teams Together By Kathryn Corrick and Frank Wales

How YouTube can be Used as a Servant to Your Product By Lei Shei

customer experience

Using the 3 T’s to Curate a Customer First Culture by Shyna Zhang

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Misconceptions about burnout in product management – Evie Brockwell (Product Leadership Coach)

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Product Management Skills

SUNDAY REWIND: 5 essential elements of perfect product messaging

Lidia S. Hovhan is Digital Marketing expert and SEO guru. She contributes articles about how to integrate digital marketing strategy with traditional marketing to help business owners to meet their online goals. You can find really professional insights in her writings.

Lidia Hovhan

Guest Post

Designing a successful product marketing strategy

Poornima Mohandas is a business-journalist-turned-product-marketer with over 14 years of professional experience. She runs productmarketingfortech.com, a product marketing consultancy based out of Bangalore. She has handled incredibly successful, multi-million dollar enterprise SaaS products in the San Francisco Bay Area as well as emerging products in the more nascent Indian startup ecosystem.

Poornima Mohandas

Interview

5 Product Positioning Mistakes to Absolutely Avoid

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

Obviously Awesome: Positioning Your Product – April Dunford on The Product Experience

buyer personas

How to Build a Killer Product Microsite

As a renown UX Designer and CEO of Clearleft, Andy helps companies like The BBC, John Lewis and Penguin Random House with issues of digital transformation. Andy is a regular speaker at international conferences like Mind the Product, SXSW and The Next Web. He also curates the UX London, dConstruct and Leading Design conferences. In 2011, Andy co-founded the Brighton Digital Festival, a citywide celebration of digital culture attracting 40,000 visitors and over 190 events.

Andy is a serial entrepreneur, dabbles in Angel investing, and mentors at Seedcamp. These are just some of the reasons his company has won Netmag Agency of the Year on several occasions, and he's appeared on both the Wired 100 and BIMA 100 lists. Never happier than when he's diving some remote tropical atoll, Andy is a qualified PADI dive instructor and retired shark wrangler.

Andy Budd

Joseph Pine

The Move From Product to a Service Mindset

Tremis is a senior product manager with work experience in the United States, Europe, the United Kingdom, and an avid writer about topics related to product development. Tremis is also the Executive Editor for Product Coalition. To find out more, visit tremisskeete.co.uk.

Tremis Skeete

Product Marketing at Stack Overflow – Alexa Scordato

Jenny is a product operations consultant helping teams make better decisions. Her specialty is partnering with product leaders facing the challenges that come with rapid growth. Some past clients include the Linux Foundation, Steelcase, Cisco, and GE.

She brings over a decade of product management experience. She co-founded the pandemic-tech focused TCN Coalition and merged it with LF Public Health and previously led the consumer product team at SpotHero.

When offline, Jenny is usually up in the mountains outside of her home in Colorado hiking and skiing with her family. Find her on Twitter @jennydove and learn more about her at www.jennywanger.com.

Product Marketing

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