Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Launch

Product Management Conference

3 myths that get in the way of product adoption by Martina Lauchengo

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Data Driven Product Management

Product Marketing

Video

Using Data to Build a Brand, by Abba Newberry

Bringing Product and Marketing Teams Together By Kathryn Corrick and Frank Wales

How YouTube can be Used as a Servant to Your Product By Lei Shei

Using the 3 T's to Curate a Customer First Culture by Shyna Zhang

Elisabeth is founder and president of Launch, a Product Marketing firm specializing in product identity, go to marketing strategy, analyst relations and thought-leadership content marketing.

Prior to founding Launch, Elisabeth spent many years working on innovative products at worldwide companies, including BMC Software, EasyVista and Numara Software. Elisabeth is certified in Product Management and Marketing by Pragmatic Marketing and ITIL Foundation certified. She holds a master’s degree in Information Management from Syracuse University, with an undergraduate degree in Industrial Relations from LeMoyne College. She has been published in HDI SupportWorld magazine and IT Business Edge.

Elisabeth Cullivan Thomas

Community Post

5 Essential Elements of Perfect Product Messaging

Kat Matfield is a product manager and service designer at innovation agency Adaptive Lab. She splits her time between designing, prototyping, building and testing innovative new products for big PLCs and small start-ups, and helping the Lab refine its methodology so they can do better work, more quickly.

Kat Matfield

Product Management Process

User Experience (UX)

The Tyranny of 'Good Enough'

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

Video: Your product doesn't sell itself

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