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Mind the Product

Career Development

Three unconventional ways to be a better product manager 

Podcast

What product leaders can learn from mergers and acquisitions – Vincent Jong (CPO, Dealfront)

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

How to craft a product vision: Ebi Atawodi at #mtpcon London 2025 (Director of Product, YouTube)

What we learned at #mtpcon London 2025

Are you struggling with SQL? AI can give you analytics superpowers

Claude in the Google Cloud while OpenAI tops 400m users: AI news roundup

The best resources for product managers in 2025

With his background in technical editing, community building and product marketing, Chris' approach to product management is inherently centered around user narratives. He spent the first few years of his career working with the B2B developer products, prototyped an experimental technical publishing platform along the way, and then kick-started the Mind the Product platform. You can find him at ProductTank, or on twitter as @camassey.

Product Manager

Chris Massey

<a href="https://twitter.com/rmadanes">Rodrigo Madanes</a> has got 25 years of experience designing and developing successful web and mobile products at companies such as Skype and eBay. Rodrigo will talk about exploring product/market Fit, sharing his lessons learned about first focusing on the needs of a specific user segment. Rodrigo dives into what it means to find product/market fit, some techniques for finding it, and how long it can take. By way of example: At Skype, in their early-adopter phase, they still had 40-50 million registered users. The wave can take 10-15 years, and it&#8217;s not about size of user base.
<h2>How Do You Recognise Product/Market Fit?</h2>
If you&#8217;re sensible, after launching your product you&#8217;ll spend some time searching for product/market Fit before you try and aggressively take what you believe your market to be. But working out when you have product/market fit is a tricky thing.  Having a growing user base doesn&#8217;t necessarily mean that you&#8217;re solving a real problem for a defined market, or that you&#8217;ve built something that people actually want &#8211; it might just mean that you have great marketing.
Size of user-base isn&#8217;t actually that helpful, so you need to try and look for other behaviours and, more importantly, more specific segments of your audience. Do you get a lot of return visitors? Do you have good Net Promoter Scores? Are your users giving you money? Do you have stable cohort retention curves? These are the signs that indicate a potential product/market fit!
Once you&#8217;ve found that fit, then you should go out and find all the people who make up that audience, and finally take the market. As observed by Marc Andreessen, a startup really has two very different phases of existence &#8211; Before Fit and After Fit &#8211; and thus two different sets of goals and behaviours. Don&#8217;t get those two mixed up.
<h2>What Next?</h2>
Taking this a step further, you need to find the specific set of features that matters to a specific, defined market, then work out exactly how to reach that market (i.e. which channels to use) and invest just in those! However, you&#8217;ll likely find, as most startups do, that although you&#8217;ll get a ramp-up in users when you hit product/market fit, your growth will gradually plateau. It&#8217;s important to remember that growth is bumpy, and as your first product/market fit growth spurt starts to slow, you should already be looking into the next set of features that will trigger another round of fit-based growth.
Next, it&#8217;s important to focus on the intensity of NPS (or some other measure of user love for your product). Put simply, if you try and build something for everyone, you&#8217;ll build something that&#8217;s great for nobody. Focus on the users who really love your product, and build for them, as they&#8217;re more likely to be a defined market, and they&#8217;re more likely to help you grow.
And finally, on the topic of defined markets, focus on specific segments of your potential audience. Realistically, your audience is a complex and multi-faceted mess of different types of people, so you need to investigate (using things like cohort analysis and segmentation) to work out exactly what defines your market (e.g. what mobile platform they&#8217;re using, location, wealth, life stages&#8230;), and then work out how to reach them.

core/freeform

Product Launch

The magic of making great products with Christian Idiodi

5 key practices to build a better product, Adam Mullett, ProductTank Perth

Keeping product creative, innovative… and fun! by Manon Dave

3 myths that get in the way of product adoption by Martina Lauchengo

Epic alignment by Nils Janse

A designer, a product manager, and an engineer walk into a bar…by Karishma Irani

The importance of a compelling mission and a user-focused strategy by Johannes Mayer

Designing for AI by Emily Sappington

Building Products for Bharat by Arpit Maheshwari and Smriti Pant

Creating and Marketing Cybersecurity Products by Richard Reiner

Searching for Product/Market Fit

ProductTank Hong Kong

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