product growth
LATEST POSTS
The PM Capsule Wardrobe (a growth playbook) by Sharon Anne Kean
In her keynote session at #mtpcon London 2022, Sharon Anne Kean, Product Lead and Head of Global Expansion at Wise, talks about the tools she finds most useful to deliver maximum impact when she doesn’t have much time for product management work. […] Read more »
When it comes to product growth, the traditional funnel model is no longer enough
In this Guest Post, Nick Chasinov, founder and CEO of Teknicks discusses why product marketers should transition from the funnel model to growth loops. […] Read more »
The secret guide to product growth - Daphne Tideman on The Product Experience
What is the secret to exponential product growth? Daphne Tideman, Growth Coach, joins us on the podcast this week. She discusses Product/market fit, the importance of business/channel models, and where companies go wrong when looking to grow their products. […] Read more »
12 ways to reduce customer churn
Retaining customers is fundamental to product-led growth – here are some easy tips to get you started on the path to reduce customer churn. […] Read more »
Product Growth Engine by Dave Martin
In this MTP Engage Manchester talk, Dave Martin, Product Coach at Right To Left, provides us with a way to get over the product adoption curve and build more successful products. His key points include: Product adoption life cycle Product growth chasm The path up the adoption curve Watch the video to see Dave’s talk […] Read more »
The Mindset of Empowerment by Laura Scanga
As a product manager you’re the monkey in the middle. You have multiple stakeholders, all with different and sometimes competing demands, and it’s your job to manage these. A successful product manager will remove themselves as a barrier, and bring people to a shared understanding through a customer mindset. In this ProductTank London talk, new […] Read more »
Growth Hacking for Product Managers by Chris Long
Chris Long, Product and Growth Leader and part of the new product development team at Booking.com, introduced the ProductTank community of Karlsruhe to processes and models to drive product growth. Growth and Product Management Chris says that product managers often are unaware of their responsibility in the growth process. Although many areas in a business […] Read more »
An 8-Step Framework for Product Growth by Sylvia Ng
As a product professional, your company is looking to you to meaningfully change the bottom line. But are you getting the results you want? Or are you putting in countless hours only to feel like you’re not making enough progress? If you want to seriously develop a product growth competency, how do you ensure success […] Read more »
Managing Manufactured Products: Growth and Decline
Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. In this final post in my series on managing manufactured products I examine the specific touch points that exist between the operations, engineering, and finance functions when managing the lifecycle of manufactured products. You can read […] Read more »
10x Not 10%, Product Management by Orders of Magnitude by Ken Norton
History is littered with companies who missed the boat on big new innovations and optimised their way to obsolescence – from Kodak inventing the digital camera but shelving it for fear of cannibalising their film revenue, to Swiss watchmakers inventing the quartz watch movement but letting the Japanese eat their market with it. Ken Norton […] Read more »