post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Podcast

How to build the right product culture during transformation – Joca Torres (Product Consultant)

Career

Why self-care is your secret weapon as a product manager

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Product Strategy

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

Context, intent, change, purpose, constraints – a model for communicating requirements

5 difficult conversations and how to have them

DoorDash eats Deliveroo while OpenAI makes its biggest buy: This week’s news roundup

Why great product managers think like therapists

Tools and techniques to scale product teams – Charlotte King (Lead Product Manager, eBay)

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

<p>In this <a href="https://www.mindtheproduct.com/mtpengage/manchester/" target="_blank" rel="noopener noreferrer">MTP Engage Manchester</a> talk, Dave Martin, <span data-story-id="story_e8494775813d62d260d9a1a0679e8507" data-room-id="room_09ad652837c0262d1dd7cc800fb2421c" data-timestamp="1578667686033" data-text="Product Coach at Right To Left" data-userid="636665388454830080" data-orgid="636665388454830082">Product Coach at <a href="http://www.righttoleft.co.uk" target="_blank" rel="noopener noreferrer">Right To Left</a>, p</span>rovides us with a way to get over the product adoption curve and build more successful products.</p>
<p>His key points include:</p>
<ul>
<li>Product adoption life cycle</li>
<li>Product growth chasm</li>
<li>The path up the adoption curve</li>
</ul>
<p>Watch the video to see Dave’s talk in full. Or read on for an overview of his key points.</p>
<h2>Product adoption life cycle</h2>
<p>Everett Rogers was the first to come up with the concept of the <a href="https://medium.com/the-political-informer/the-rogers-adoption-curve-how-you-spread-new-ideas-throughout-culture-d848462fcd24" target="_blank" rel="noopener noreferrer">adoption curve</a> which relates to the launch of a new product.  It describes how ideas are adopted and accepted by groups and cultures. For successful products, the adoption curve includes innovators, early adopters, the early majority, the late majority and then the laggards. The launch and adoption phases tend to be cross-functional and cross-departmental. This means that there are more opportunities for things to get siloed across the business.</p>
<h2>Product growth chasm</h2>
<p>Many products suffer from an inability to turn early adopters into the early majority. This is known as the product growth chasm as they can’t become mainstream. Dave cites a statistic from the <a href="https://hbr.org/2011/04/why-most-product-launches-fail" target="_blank" rel="noopener noreferrer">Harvard Business Review</a> that states 19 out of 20 new products fail. Many products either go completely bust or are unable to cross this chasm. Expertise alone won’t solve this problem as products created by successful companies and entrepreneurs also fail. The reasoning is that user decisions are based on loss aversion rather than gain focused. As humans, we are biased towards change. To overcome this we need a framework that allows us to test and learn.</p>
<h2>A path up the adoption curve</h2>
<p>The product growth engine provides a framework for getting up the adoption curve. We need to align the organization around the concept of first use, then retention, and finally repeat use. Use a net promoter score to ensure customer quality. The metrics used to achieve growth shouldn’t be focused on the wrong thing. To avoid confusion and ensure growth, Dave suggests that marketers should be part of a cross-functional development squad and a task force that meets regularly to focus on if things are going properly.</p>
<p>The key takeaways from this talk are that there is a path up the adoption curve which can help more products be successful. As a product person, if you follow a framework that focuses on aligning the organization around the user and attaining repeat users then you can have a successful product.</p>


core/freeform

How Bain & Company adapted its product strategy for AI: Kasia Mrowca (Director of Product) — Product Unplugged

International strategy with a 360 view by Chris Butler

Placing product bets on your roadmap by Indicative

Incomplete by design – Matt LeMay at MTP Engage Hamburg 2022

Building an effective product strategy – four key takeaways

Learnings from London: Critical thinking for product teams by Teresa Torres

Learnings from London: Going from Meh to Awesome by Shiva Rajaraman

Learnings from London: How to build a billion dollar app

Using principles to make better decisions faster by Martin Eriksson

How to build for creators by Peter Yang

Product Growth Engine by Dave Martin

ProductTank Pune

ProductTank Hyderabad

ProductTank Valencia

ProductTank Auckland

ProductTank Helsinki

ProductTank Barcelona

ProductTank Lomé

ProductTank Wellington

ProductTank San Diego

ProductTank Canberra

ProductTank Perth

ProductTank Hong Kong

ProductTank Bangkok

ProductTank Doha

ProductTank Tel Aviv-Yafo

ProductTank Baku

ProductTank Reston

ProductTank Raleigh

ProductTank Charlotte

ProductTank Washington

ProductTank Richmond

ProductTank Cluj-Napoca

ProductTank Zagreb

ProductTank Amsterdam

ProductTank Edinburgh

ProductTank Paris

ProductTank Hamburg

ProductTank München

ProductTank Manchester

ProductTank Bristol

ProductTank Oxford

ProductTank Madrid

ProductTank Des Moines

ProductTank Dallas

ProductTank Portland

ProductTank Curitiba

ProductTank Chicago

ProductTank Austin

ProductTank Philadelphia

ProductTank Montevideo

ProductTank São Paulo

ProductTank Los Angeles

ProductTank Gdansk

ProductTank Stuttgart

ProductTank Pittsburgh

ProductTank Bangalore

ProductTank Chennai

ProductTank Mumbai

ProductTank Fribourg

ProductTank Norwich

ProductTank Zürich

ProductTank Newcastle Upon Tyne

ProductTank Jacksonville

ProductTank Florianópolis

ProductTank Tallinn

ProductTank Denver

ProductTank San Francisco

ProductTank Sheffield

ProductTank Tokyo

ProductTank Valletta

ProductTank Vancouver

ProductTank Milano

ProductTank Columbus

ProductTank Belfast

ProductTank Montréal

ProductTank Seattle

ProductTank Lausanne

Product Management Foundations BST

Product Management Foundations ET

ProductTank Reading

ProductTank Bielefeld

Communication & Alignment BST

Communication & Alignment ET

ProductTank Frankfurt

ProductTank Bonn