Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Building Product Teams

Creating courageous product teams with Yi-Wei Ang

With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

ProductTank

Video

Product-led company powered by culture by Shaun Smith-Taylor

Sarah Oliver is passionate about building products to solve real business problems. She has 15+ years’ experience in B2B product management across the financial, legal, energy and logistics sectors. She is also a Chartered Marketer interested in the intersect of product marketing and product management and how we effectively launch new products. She is currently leading product for a scaling up Norwegian-based company moving to a product-led approach.

Sarah Oliver

Digital Transformation

Enterprise Product Management

Why we Fought SAFe and how we Lost, by Stephen Culligan

Tobias Freudenreich is a seasoned product leader with over 20 years of experience in the digital industry. Today, as an independent product leadership coach and consultant, he helps product people and their organizations to continuously grow and to develop successful products. Alongside his work, he is also co-organiser of ProductTank Hamburg, co-moderator of the Product at Heart conference and host of the German podcast series Produktmenschen.

Tobias is located in Hamburg, Germany.

Tobias Freudenreich

Community Post

Product Management Characteristics

Product Management Conference

Product Management Skills

Can Product Culture Save Media? by Anita Zielina

In 2005, Gibson Biddle joined Netflix as VP of Product.  In 2010, he became Chief Product Officer of Chegg, a textbook rental company that went public in 2013. Today he speaks, leads product management workshops, and teaches entrepreneurship at Stanford. He’s also an adviser for multiple consumer tech companies. Gib lives in San Francisco and tries to ski his age in days each winter!

Gibson Biddle

How Netflix Built an Innovative Culture by Gibson Biddle

Data-driven Product Manager with an entrepreneurial background and a bias for action. Team player with a passion for collaborative design, ideation, and good user experience. Consistent track record of driving user and revenue growth through experimentation.

Bartosz Mozyrko

Data Driven Product Management

Product Design

Product Launch

Using Grounded Theory to prioritise product features

Julius Pankoke is content contributor and start-up enthusiast. His areas of expertise are entrepreneurship, business development, and digital marketing. He enjoys both writing and reading good blog articles. With SmartBusinessPlan he currently helps entrepreneurs write excellent business plans.

Julius Pankoke

What is Product Management?

A balancing act: product vision and customer expectation

Ty Magnin runs marketing at Appcues—a <a href="http://www.appcues.com/user-onboarding-software/">user onboarding software</a> that empowers people to create, publish and iterate on their user onboarding experience without writing any code. He’s a co-author to <a href="http://www.appcues.com/user-onboarding-academy">The User Onboarding Academy</a>.

Ty Magnin

Product Management Process

Customer Retention Hacking: How to get Users to Commit

Thaler Pekar has been recognised by the BBC and the Smithsonian Institution as an expert on business storytelling. As the CEO of Thaler Pekar &amp; Partners, Thaler guides smart leaders in finding, developing, and amplifying stories that break through complex marketplaces and rally critical support. She loves to stand up paddleboard through fog, and she has a cat named Truthiness.

thaler pekar

The Importance of Passionate Stories to Product Design

Speaking to Engineers through Storytelling

Mark Stiving is an instructor at Pragmatic Marketing with more than 20 years of experience in business start-up, development, management, turnaround and sales and design engineering. He has helped companies create and implement new pricing strategies to capture more from the value they create, and has consulted with Cisco, Procter &amp; Gamble, Grimes Aerospace, Rogers Corporation and many small businesses and entrepreneurial ventures. He has led pricing initiatives as director of pricing at Maxim Integrated and as a member of technical staff at National Semiconductor. Mark also has served as president of both Home Director Inc. and Destiny Networks Inc. and as an assistant professor of marketing at The Ohio State University. Mark also is the author of “Impact Pricing: Your Blueprint to Driving Profits” (Entrepreneur Press, 2011). He can be reached at mstiving@pragmaticmarketing.com.

Mark Stiving

Pricing

Using Pricing to Inform Your Roadmap

Jenny is an entrepreneur and product operations consultant who helps product teams trying to make dramatic changes and make them stick. She helps them through fractional VP of Product services, coaching, and her course, Product Operations and Infrastructure. Learn more about her at www.jennywanger.com.

She brings over a decade of product management experience. She co-founded the pandemic-tech focused TCN Coalition and merged it with LF Public Health and previously led the consumer product team at SpotHero.

When offline, Jenny is usually up in the mountains outside of her home in Colorado hiking and skiing with her family. 

Jenny Wanger

Product Marketing

Three Ways of Generating Trust for Your Product

Nis Frome focuses on content and product for Alpha, an on-demand user insights platform for Fortune 500 product teams. He is the producer of This is Product Management and his articles have been published in Forbes, UX Mag, and The Next Web.

Nis Frome

How product managers can make meetings great again

Fred is a Product Manager at the BBC. He's also worked in product and technology management roles in Autotrader UK and at the London 2012 Olympic Games. He loves to learn new things and is deeply passionate about doing the best he can to make the world a better place. This article represents Fred's personal views.

Fred Esere

Product Rockstars have Head, Hands, and Heart

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

Product Management is a Team Sport

Molly Barton is a Digital Media Consultant at The Proper Company based in New York City. She also advises start-ups and produces serial fiction projects. She was previously the Global Digital Director at Penguin books.

Molly Barton

8 Insightful Podcasts for Product Managers

Kat Matfield is a product manager and service designer at innovation agency Adaptive Lab. She splits her time between designing, prototyping, building and testing innovative new products for big PLCs and small start-ups, and helping the Lab refine its methodology so they can do better work, more quickly.