LATEST POSTS

SUNDAY REWIND: How to write OKRs that don’t suck by Adrian Howard

BY Eira Hayward on January 8, 2023

This week’s Sunday Rewind takes us back to a 2020 #MTPEngage Manchester talk from consultant Adrian Howard. It’s a talk that is full of advice on how to write effective OKRs and how to use them correctly. Objectives and key results sound deceptively simple on paper, says Adrian, but many businesses spend a vast amount […] Read more »

October's top product management content

BY Eira Hayward on October 28, 2022

From OKRs and rethinking the traditional funnel model through to a guide to customer-led product strategy, here’s a quick run through the top content published by Mind the Product in October. […] Read more »

The good, bad, and ugly of OKRs by Jenny Herald

BY Louron Pratt on October 21, 2022

In this ProductTank Heidelberg, Jenny Herald, VP of Product Evangelism at Gtmhub shares her experiences with working with OKRs and explains the groundwork required to get started with these metrics. […] Read more »

Let's talk about OKRs - The Product Experience

BY The Product Experience on October 5, 2022

In this week’s episode on The Product Experience, Lily and Randy take a trip down memory lane to the best words of wisdom on OKRs from a range of product experts on the podcast. Tune in to listen to actionable insights from Storm Fagan, Todd Olson, Petra Wille, and more!  […] Read more »

Rerun: Putting OKRs at the centre - Natalija Hellesoe on The Product Experience

BY The Product Experience on August 24, 2022

We all know what OKRs are. Most of us use them or have tried to at some point. But it’s a much smaller group of product people who have used OKRs well, and for their intended purpose. Natalija Hellesoe, co-author of OKRs at the Centre, joins us on the podcast to chat about how to do OKRs the right way. […] Read more »

How to recognise and beat the 'knowing' gap – Christina Wodtke at MTP Engage Hamburg

BY Dave Martin on July 15, 2022

On a warm summer afternoon at MTP Engage Hamburg 2022, Christina Wodtke, lecturer and author including the bestseller Radical Focus explained how the challenge of building an effective workplace to deliver innovative technology is hindered by fast thinking, defensive cultures, conflict aversion and misaligned incentives. […] Read more »

Setting product OKRs properly and use them effectively

BY Malte Scholz on June 14, 2022

airfocus recently invited three industry experts to discuss the use of product OKRs, why they are important and how best to approach using them. In this article, airfocus CEO Malte Scholz summarises the key points discussed, along with some practical tips the experts distilled for getting started with product OKRs. […] Read more »

March's top product management content

BY Eira Hayward on March 31, 2022

It’s been another busy month for the editorial team at MTP towers. We’ve brought you podcasts on moving from UX to Product, fireside chats, posts on experimentation, ProductTank write-ups on organisation behaviour and dysfunction, and much more. Here’s a recap of our most popular posts in March. […] Read more »

How product teams can measure progress through outcome OKRs

BY Mareike Leitermann on March 15, 2022

Product Management coach and author Tim Herbig took ProductTank Amsterdam through a hands-on workshop to provide insights on how teams can measure progress through outcome OKRs. […] Read more »

OKRs in product management by Roman Pichler

BY Eira Hayward on November 12, 2021

From explaining the benefits and drawbacks to taking a collaborative approach to setting the right goals, Roman Pichler shares his thoughts on setting effective product-related goals using OKRs. […] Read more »