experiments

In this #mtpcon London+EMEA session, sponsored by Flo Health, Terry Lee, Flo’s Senior Product Manager, explains how product functions can support an experimentation culture and shares some of the pitfalls that product managers should avoid. Watch the session in full to see the talk or read on for an overview of his key points: An Read more »

David Bland, co-author of Testing Business Ideas, spoke about his process in writing his book. True to his craft, he tested the content of his book as it was written. Watch the video to see David’s talk in full. Or read on for an overview of his key points. Build, Measure, Learn A repeating theme Read more »

In this ProductTank London talk, Brant Cooper, CEO and Founder of Moves the Needle gives some guidelines for dealing with uncertainty, no matter the size of a company, and reveals what soft skills can help product managers. Watch the video to see Brant’s talk in full. Or read on for an overview of his key points: Read more »

In this keynote from #mtpcon San Francisco, Precoil founder David J Bland offers some helpful tips on how product managers can influence the business and run more effective experiments. David talks about products that people loved and that have now disappeared from the shelves. He gives the example of Clearly Canadian, a popular flavored sparkling Read more »

Ready to get started with your experiment? Only need to find the right tool now? But which one to choose? It feels like being in a jungle with tools upon tools – how to navigate this situation? In this talk from MTP Engage in Hamburg, I share learnings and examples from some of the numerous Read more »

Six years ago at Skyscanner there was no experimentation: now, there might be 500 tests running at any one time. In this #mtpcon London talk, Skyscanner’s Principal Product Manager Rik Higham looks at how experimentation can be a strategic capability for an organisation. First you should change your approach to failure – rather than look Read more »

Booking.com is a European company with a reputation for running experiments in a sophisticated way. Lukas Vermeer is a senior product owner at Booking.com and one of the key players who established not only the tooling, but more importantly the culture behind experimentation at Booking.com. The title of his keynote at MTP Engage refers to an Read more »