LATEST POSTS

Evidence-based product decisions - Itamar Gilad on The Product Experience

BY The Product Experience on August 3, 2022

In part one of two of this podcast series, we speak with experienced product expert Itamar Gilad to find out more about evidence-based decisions, ideas, and key product goals. […] Read more »

How to be a better data-driven product manager

BY Louron Pratt on May 19, 2022 for Prioritised Members

In this Prioritised Ask me Anything (AMA) for members, Emily Tate joined Product Coach, Itamar Gilad, to shed some light on how data-driven product management really works in practice. […] Read more »

Make Better Product Decisions by Using Quantitative and Qualitative Data, by Brian Tran

BY Andres Phillips on October 26, 2020

In this ProductTank San Francisco talk, Brian Tran, Director of Product Management at User Testing, shows us how we can become better product people by supercharging our data with human insights. His key points include: What makes a product great? Making decisions Qualitative and quantitative data together Watch the video to see Brian’s talk in […] Read more »

When A/B Tests Aren't Enough, By Scott Castle

BY Andres Phillips on July 20, 2020

In this ProductTank San Francisco talk, Scott Castle (VP & GM at Sisense) shows us how we can use data other than A/B tests and clickstreams to build products with longer, more complex user flows. Given that so many of us work in Enterprise and B2B products, where the user journey is rarely simple or clear, Scott provides […] Read more »

Designing Meaningful Human Experiences by Kate O'Neill

BY James Gadsby Peet on November 29, 2019 for Prioritised Members

In this #mtpcon London keynote, Kate O’Neill, founder of KO Insights, considers the question: How can humanity prepare for an increasingly machine, tech and data-driven future? Key Points We need to prepare society for an increasingly tech and data-driven future We must build products that create meaningful human experiences now and in the future To […] Read more »

Data-driven blunders and how to avoid Them

BY Jorge Rodriguez-Ramos on September 5, 2019

Jorge Rodriguez-Ramos considers how you can best incorporate data-driven decisions into product management. […] Read more »

Evaluating Experiments: When the Numbers lie

BY Jacob de Lichtenberg on October 25, 2018

It takes many different competences to be a product manager, but one of the most important ones is the ability to decide on the future direction of your product. A product manager ideally uses a mix of methods to figure this out, with experiments at the forefront of strategic and meaningful decision-making. The first real […] Read more »

Why do you Need to Rethink Your Analytics Strategy?

BY Yoav Yechiam on October 11, 2018

Web and app analytics are fundamental to business these days. No serious developer, product manager, or CEO of company operating in the digital market, will consider not using them. The analytics market is also highly competitive, with providers of all scales and agility fighting to get their three lines of code or SDK into your […] Read more »