LATEST POSTS

How do you build a successful product team?

BY Eira Hayward on March 19, 2021 for Prioritised Members

What does it take to build and maintain a successful product team, one that’s driven, motivated and ultimately successful? In this post, speaking to a range of product experts, we try to answer this question. A combination of factors — like hiring the right people, establishing a vision, defining success in a way that everyone […] Read more »

Conducting User Interviews: A Practical Guide

BY Eira Hayward on March 5, 2021 for Prioritised Members

Hopefully, we all understand how important it is to talk to customers. As Marty Cagan observed in an interview last year, they’re one of the main sources of insights about a product, helping us to understand the issues with our products and why users do or don’t use them. But what if you’ve never conducted a […] Read more »

3 ways the Curse of Knowledge can Sabotage Product People

BY Alex Kemmler on August 20, 2020

The dreaded curse of knowledge! <thunderclap> One of the few psychological phenomena that’s actually as scary as it sounds. If you’ve done any reading on cognitive biases, you’ve probably heard of it. Here’s a common definition: “The curse of knowledge is a cognitive bias that occurs when an individual, communicating with other individuals, unknowingly assumes that […] Read more »

Inclusive Design: Dreams and Disasters by Nancy Douyon

BY Jon Horvath on August 7, 2020

In this #mtpcon Digital 2020 keynote, Nancy Douyon, Design Ethicist and Product Philosopher, illustrates the importance of unlearning our Nobility Complex, taking our research away from Western cultures and looking at how we can design for underrepresented groups, leveraging our privilege to better serve everyone. Watch the video to see her talk in full. Or […] Read more »

Bias in interviews and why hiring in product is broken

BY Adam Thomas on June 11, 2020

Hiring in product is broken, and those hypothetical product questions you get asked in interviews are just the tip of the iceberg. […] Read more »

How AI Is Changing The Product Management Job Description by Mayukh Bhaowal

BY Andres Phillips on January 25, 2020

In this MTP Engage Manchester talk, Mayukh Bhaowal, Director of Product Management at Salesforce Einstein, takes us through how product managers must adjust in the era of artificial intelligence and what they must do to build successful AI products. Mayukh outlines five new skillsets that product managers must acquire. Problem Mapping Data is the New UI […] Read more »

Can AI Create a Fairer World? By Kriti Sharma

BY James Gadsby Peet on November 22, 2019 for Prioritised Members

In this thought-provoking keynote from #mtpcon London, Google Scholar and UN Advisor Kriti Sharma discusses the impact of artificial intelligence on decision making and what we, as product people, should be doing to ensure this decision making is ethical and fair. Key Points  Machine learning and decision making is often based on biased historical patterns […] Read more »

Optimal Matching for Marketplace Startups and the Role of Bias

BY Philip Seifi on October 3, 2019

While matchmaking is a core lever of any marketplace business, data crunched by Uber, Airbnb, and other marketplaces shows that engineering an optimal marketplace sometimes defies common sense. For example. You finish dinner and are ready to head home. You see plenty of Uber drivers, but you’re matched with a car 10 minutes away. It […] Read more »

How to avoid market feedback traps

BY Aaron Kechley on September 2, 2019

Should you always listen to market feedback? Aaron Ketchley considers the question and how product manager’s can avoid common B2B market feedback traps. […] Read more »

How to Counter Experience Bias as a Product Manager

BY Saurabh Gupta on March 2, 2016

We all have that one senior colleague – whether it’s the experienced number crunching data analyst, or the product manager who just joined from a Fortune 100 tech firm, or our manager – who has a few words of advice for the new feature we are working on. Does their input suddenly change your opinion, or force you to twist […] Read more »