LATEST POSTS

SUNDAY REWIND: Bias in interviews and why hiring in product broken

BY Louron Pratt on February 27, 2022

In this Sunday Rewind episode, we look at why hiring in product is broken, and how hypothetical product interview questions you get asked in interviews are just the tip of the iceberg. […] Read more »

Why Commitment Culture Wins by Damian Hughes

BY Adam Warburton on October 3, 2018

In this ProductTank Manchester talk, Damian Hughes proposes that we should strive to create “commitment cultures”, as this kind of culture more often wins than other forms of culture. Damian roots the talk, and his book, on taking the lessons from a high-performing sports team – FC Barcelona – and applying them to business. The […] Read more »

Behavioural Design - What, Why and How

BY Chris Massey on February 8, 2016

Behaviour design is, in a nutshell, a set of techniques and patterns you can use to change the way people behave and make decisions, or “design that draws on behavioural psychology”. In this ProductTank talk, Kat Matfield points out that we’re all almost certainly already using elements of behavioural design, but accidentally and without necessarily knowing […] Read more »