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Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

Relationships with stakeholders is a key part of product management—there are a number of best practices to follow. In this Sunday Rewind episode, we look back to when Leadership coach <a href="https://twitter.com/_whitneyand">Julia Whitney</a>, shared her words of wisdom on keeping your stakeholder relationships through her CREDiT model.
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-26627" src="//wp-content/uploads/2022/01/CREDiT.png" alt="" width="978" height="383" srcset="/wp-content/uploads/2022/01/CREDiT.png 978w, /wp-content/uploads/2022/01/CREDiT-300x117.png 300w, /wp-content/uploads/2022/01/CREDiT-768x301.png 768w" sizes="(max-width: 978px) 100vw, 978px" />
Julia developed the “CREDiT” model to encapsulate the essentials of stakeholder relationship management. CREDiT stands for:
<ul>
<li>Commonality</li>
<li>Reciprocity</li>
<li>Empathy</li>
<li>Difference</li>
<li>Trust</li>
</ul>
She recommends thinking of a particular stakeholder that you’re having difficulty with, and asking yourself, how can I…
<ul>
<li>Reinforce commonality</li>
<li>Initiate reciprocity</li>
<li>Extend empathy</li>
<li>Honour difference</li>
<li>And build trust</li>
</ul>
To find out more on the CREDiT model, read <a href="https://www.mindtheproduct.com/keeping-stakeholder-relationships-credit/">Keeping Your Stakeholder Relationships in CREDiT</a> or read other episodes in our <a href="https://www.mindtheproduct.com/tag/sunday-rewind/">Sunday Rewind series</a>.
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SUNDAY REWIND: Keeping your stakeholder relationships in CREDiT

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SUNDAY REWIND: Keeping your stakeholder relationships in CREDiT

Louron Pratt

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