Putting OKRs at the Centre – Natalija Hellesoe on The Product Experience "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs May 05 2021 True OKRs, Product leadership, Product Management Skills, Mind the Product Mind the Product Ltd 449 Natalija Hellesoe on The Product Experience Product Management 1.796

Putting OKRs at the Centre – Natalija Hellesoe on The Product Experience


Natalija Hellesoe

We all know what OKRs are. Most of us use them or have tried to at some point. But it’s a much smaller group that have used OKRs well, and for their intended purpose. Natalija Hellesoe, co-author of OKRs at the Center, joins us on the podcast to chat about taking your practice to the next level.

In this episode, sponsored by Yellowfin, listen to learn about:

  • Using OKRs properly
  • When not to use OKRs
  • Measuring results

Quote of the Episode

If people are just complaining that [OKRs] take way too much time, that’s a definite sign that they might not really get any value out of it, so let’s definitely change that for sure. Or maybe even get rid of OKRs, because they’ve got more important problems, where other tools might be a better option.  

Links mentioned in this episode

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The Product Experience is hosted by Lily Smith and Randy Silver.

Lily enjoys working as a consultant product manager with early-stage and growing startups and as a mentor to other product managers. She’s currently Head of Innovation at Go Compare and has spent 13 years in the tech industry working with startups in the SaaS and mobile space. She’s worked on a diverse range of products – leading the product teams through discovery, prototyping, testing and delivery. Lily also founded ProductTank Bristol (which now has 800+ members!) and runs ProductCamp in Bristol and Bath.

Randy is a product consultant and coach who has been working as an interactive producer and product manager across the US and UK for nearly 20 years. A recovering music journalist and editor, he launched Amazon’s music stores in the US and UK, and has worked across sectors including museums and arts groups, online education, media and entertainment, retail and financial services. He’s held Head of Product roles at HSBC and Sainsbury’s, where he also directed their 100+-person product community. Randy’s book, What Do We Do Now? A Product Manager’s Guide to Strategy in the Time of COVID-19 is out now, with all profits going to COVID-19 relief efforts.