Yael is passionate about applying behavioral psychology to building great products. With a background in Neuroscience, she has consulted several brands on delivering valuable products and experiences to customers. Yael lives in New York City and is currently a User Engagement Associate at Quid, a SaaS platform that analyzes unstructured data at scale, where she works cross-functionally to ideate, build, and launch new products. Yael is also a co-organizer for ProductTank NYC. To find out more, visit http://producttank.nyc.