Elize has been working for a decade in product management and most recently led the product team at Spideo. As a product leader, Elize looks to inspire young product people and helps companies set a clear product vision and leads their digital innovation initiatives. Her longterm goal is to promote radical transparency in technology to improve people’s lives. At Spideo she has directed the development and launch of rumo.co - the first SaaS recommender system for creative industries. Before joining Spideo on the B2B side, Elize led the product development of "Flow" on Deezer, reaching >14 million subscribers globally, and implemented new engagement features on Viacom’s websites in Berlin (B2C). She is one of The Inspiring Fifty Netherlands 2019, an initiative that aims to increase diversity in technology by making female role models more visible.