Cliff was part of the team that launched Product as a true discipline within a fast-growing health and wellness company where he continues to lead special projects that result in new business verticals, partnership assessments and integrations and acquisitions. His current role includes managing Product, UX, QA and Tech Support disciplines providing a unique 360-degree view of the solutions in the market. Cliff’s path to Product Management included detours in Sales, Business Development and Digital Marketing. Cliff has an MBA from the Cox School of Business at SMU and a B.S. in Business Administration from Trinity University in San Antonio.