Cassidy is a Senior Product Manager at Echo360, a lecture capture and behavioral analytics platform for higher learning institutions and continuing education. She cut her teeth growing into a product manager position as employee #7 of a future 250+ content marketing B2B platform. With over seven years in product management, she loves making things users love and shaming products that succumb to dark patterns. Cassidy is based in Wilmington, NC, but her second home is a plane. She regularly works out of Echo’s London, Perth, DC, and NYC offices.