Aaron is the CEO and Co-Founder of Taplytics (YC W14). Taplytics is a Y-Combinator backed platform that helps brands build delightful experiences that span seamlessly across web, TV and Mobile apps. Taplytics helps brands engage with users, personalize their journeys across platforms, and test which variation of the experience customers love the most. Before Taplytics, he was a strategy consultant at ZS Associates. A graduate of the MBA program at the Rotman School of Management in Toronto, Aaron majored in Corporate Strategy. Prior to completing his MBA, Aaron worked as a management consultant at Accenture.