About this role
đź’° Salary: ÂŁ55,000 to ÂŁ65,000 DOE
🏡 Hybrid working: 2+ days/week at Chester HQ
đź“Ť Team: Product | Reports to: Head of Product
About Forge Holiday Group
Forge Holiday Group brings together four market-leading brands – Sykes Holiday Cottages, Forest Holidays, UKCaravans4Hire, and Bachcare (NZ) – united by one mission: making it easier and more rewarding for people to enjoy unforgettable holidays.
With a team of 1,700 colleagues, we’re driven by our values: One Business, Keep It Simple, Grow & Learn, and Sustainable Impact. These values guide how we support our people, serve our customers, and build a sustainable future together.
The Role
We’re looking for a Product Manager – Owner Supply Activation & Onboarding to take ownership of the journey from an owner’s first sign-up to their property’s first booking.
Your mission: accelerate time to value, improve conversion rates, and deliver a seamless onboarding experience that sets owners up for long-term success.
You’ll work closely with sales, operations, onboarding, legal, compliance, design, and engineering to streamline workflows, automate processes, and experiment with new approaches. This is a high-impact role where you’ll shape how owners experience our platform from day one – making their journey smoother, faster, and more rewarding.
What You’ll Do
Own the onboarding funnel from lead handoff through to first booking.
Redesign the onboarding journey, balancing automation with personalised support.
Work with sales, onboarding, and operations to remove conversion barriers.
Partner with UX and engineering to create tools, dashboards, and product-led onboarding flows.
Define, track, and report on metrics such as funnel conversion, time to activation, and owner NPS.
Develop self-service tooling and simplify contracts, compliance, and onboarding task management.
Lead discovery with users and stakeholders to validate problems and co-design solutions.
Drive continuous improvement through A/B testing, analytics, and user feedback.
What We’re Looking For
Essential
Strong product management skills: discovery, prioritisation, delivery, stakeholder alignment, and outcome measurement.
Proven ability to optimise complex user journeys with measurable impact.
Experience with CRM systems, onboarding flows, B2B/B2C SaaS, or marketplace supply acquisition.
Excellent communicator and collaborator with the ability to simplify complexity.
Comfortable in fast-paced, cross-functional environments.
Data-driven mindset with experience in funnel analysis, workflow mapping, and segmentation.
What We Offer
Annual bonus scheme linked to company performance.
33 days’ holiday (including bank holidays), plus up to 5 extra with long service.
Birthday day off + 2 volunteering days per year.
Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay).
Discounts on stays with our brands + wellbeing offers.
Health cash plan & life assurance.
Training & development opportunities.
24/7 mental health support.
On-site gym and parking at Chester HQ (near train station).
Employee savings scheme + long service awards.
Proudly one of only 1,000 B Corp-certified companies in the UK.
Inclusion & Belonging
We believe our strength comes from diverse perspectives and experiences. We encourage everyone to bring their authentic self to work, and we actively welcome applicants from all backgrounds. If you need adjustments during the recruitment process, our team will be happy to help.
👉 Apply today and help us create a smoother, faster, and more rewarding onboarding journey for holiday property owners.
