About this role
What is Howbout?
Howbout is the shared calendar app made for friends. Keep up with what they’re up to and find when they’re free to make plans together.
We're on a mission to redefine Gen Z’s relationship with time - putting the calendar at the centre of friendship.
Some highlights from our journey so far:
🚀 More than 6 million users worldwide
💰 £11M+ raised from incredible investors, including Goodwater Capital, a Tier 1 venture capital funds (led by Chi-Hua Chien, who backed Facebook, Spotify and TikTok early), senior tech operators (like Snapchat and Deliveroo) and celebrities (including The Sidemen, Harry Maguire and over 30 more)
🤝 Partnered with incredible brands including Tinder, Sony Music and the Chicago Cubs
🌍 Have been listed in the top 10 social App Store charts in 20+ countries, including the US & UK
📱 4.8-star rating across App Stores
🏆 2025 Great British Entrepreneur Awards Startup of the Year finalist
🏅 Named as one of the UK’s hottest startups on the Startup100 list 2025
What’s the role?
We’re looking for an experienced Product Manager to join our growing product team alongside our Product Designer and VP of Product.
You’ll fully own Howbout’s new subscription product, Howbout+, managing the entire subscription experience, from strategy and pricing to user journeys, retention and growth. Working cross-functionally with design, engineering and leadership, you’ll turn our monetisation strategy into reality and create a subscription experience our users love.
You’ll be working at the heart of Howbout’s product, on initiatives critical to the company’s success and future growth.
This is a mainly in-office role based in our London office (currently in Shoreditch), with one day a week spent working remotely.
What will you be doing?
Own Howbout’s monetisation roadmap, beginning with subscriptions, in partnership with the VP Product and other members of the leadership team.
Oversee execution across design, engineering and marketing to ensure features are built beautifully, shipped smoothly, and communicated clearly.
Champion user empathy by speaking directly with users to uncover what really matters to them and why they use (or don’t use) Howbout.
Define, prioritise and deliver experiments, testing pricing, positioning, and features to improve conversion and retention.
Explore emerging monetisation models, partnerships, and platform opportunities.
Stay on top of best practices in app monetisation, growth loops, and consumer subscriptions.
Who are we looking for?
We’re looking for a talented, ambitious and data-driven Product Manager who thrives in a fast-paced, high-growth environment. You should be passionate about building consumer apps and have experience scaling subscription models that turn free users into happy, paying customers.
What do you definitely need to have?
Track record: 4+ years of experience in product management, including experience managing subscription-based mobile apps.
Ownership mindset: You’re accountable for outcomes, not just output, and you’re confident in taking full ownership of a product area.
Consumer app experience: You deeply understand user behaviour and engagement drivers in mobile apps.
Data-driven: You use data to inform decisions, define success metrics, and validate hypotheses.
Strong communicator: You collaborate effectively with engineers, designers and marketers, bringing clarity and alignment to every project.
User empathy: You’re obsessed with understanding what users value, and translating that into great experiences and business growth.
Strategic thinker: You balance the long-term vision with fast-paced experimentation.
Grit: You persevere towards ambitious goals, thrive in ambiguity, and love solving hard problems.
Growth mindset: You seek feedback, embrace learning, and constantly push yourself and your team to improve.
Team player: You’re collaborative, humble, and motivated by shared success.
Sense of humour: We don’t take life too seriously at Howbout!
What’s nice to have?
Experience working on consumer social, lifestyle or productivity apps.
Familiarity with experimentation tools, analytics platforms, and A/B testing frameworks.
Experience scaling products internationally.
What’s in it for you?
💸 Competitive salary
📈 Generous share option package, so you also have the opportunity to own some of Howbout!
🚀 Influence to shape the direction of a high-growth startup as an early employee
🎉 Weekly socials and regular company events with a social team
🎂 25 days annual leave + bank holidays, a day off in your birthday week and extra annual leave for every year at Howbout!
📚 Professional development budget to support training, skills & progression
🥂 Social allowance - £500 per year to spend on plans with friends!
☺️ Employee Wellbeing + mental health support
🌎 Remote working allowance to work abroad
