About this role
Overview
Starfire Direct, a subsidiary of Outova, is seeking a highly motivated Product Manager to lead the full lifecycle of our hearth, fire feature, and outdoor living product lines. In this role, you will drive products from concept to customer—overseeing material sourcing, engineering collaboration, certification and compliance, product design refinement, and go-to-market execution. You will play a key role in shaping the future of Starfire Direct’s premium offerings, ensuring every product reflects our commitment to quality craftsmanship, exceptional performance, and industry-leading customer experience.
About Outova
Outova is the ultimate destination for transforming outdoor spaces. As a collective of eight industry-leading companies, we offer exclusive products, including furniture, turf, fire pits, outdoor kitchens, grills, and heaters. Our mission is to provide cutting-edge, high-quality solutions that redefine outdoor living. Headquartered in Fort Worth, Texas, with operations in California and New York, we serve customers nationwide, helping them bring their dream outdoor spaces to life. From humble beginnings, we've grown into a premier distributor of hearth and outdoor living products, setting the industry standard for quality, innovation, and design. To learn more about us and the products we offer, visit www.outova.com.
Join Outova – Shaping the Future of Outdoor Living
Position Overview:
The Product Manager for Starfire Direct will own the full lifecycle of the product line, from concept and material sourcing to certification, product development, and go-to-market execution. This role is critical to building Starfire Direct into a successful, market-leading brand and requires a mix of technical expertise, strategic thinking, and entrepreneurial drive.
Key Responsibilities
Product Development & Management
Own Starfire Direct product roadmap and lifecycle.
Lead development of new products, improvements, and line extensions.
Ensure all products meet functional, quality, and aesthetic standards.
Collaborate with design, engineering, and manufacturing to bring products from concept to production.
Certification & Compliance
Obtain and maintain necessary industry certifications, including fire safety certifications.
Ensure products comply with all relevant safety, regulatory, and quality standards.
Partner with testing labs and certifying agencies to ensure timely compliance.
Sourcing & Supply Chain
Source materials and components for Starfire Direct products.
Build relationships with suppliers to ensure quality, cost-effectiveness, and reliability.
Manage vendor selection, pricing negotiation, and supply chain logistics.
Market Strategy & Customer Focus
Understand target customers and market trends; define product positioning.
Gather and analyze customer feedback to guide product improvements.
Collaborate with marketing and sales to create go-to-market plans and support product launches.
Ownership & Leadership
Be the driving force behind Starfire Direct’s success.
Make data-driven decisions and report progress on KPIs such as revenue, margins, product performance, and customer satisfaction.
Grow into a key thought leader and owner of the brand, guiding both strategic and operational decisions.
Qualifications & Experience
3–7+ years in product management, preferably in consumer products, furniture, or home/garden categories.
Hands-on experience with product development, material sourcing, and supply-chain management.
Familiarity with fire safety regulations and certification processes; ability to become certified in relevant fire standards.
Strong project management skills; capable of managing multiple priorities and deadlines.
Demonstrated problem-solving skills and ability to make decisions independently.
Excellent communication and collaboration skills, with ability to work cross-functionally.
Entrepreneurial mindset with a passion for building products and brands.
Preferred:
Experience with direct-to-consumer (DTC) brands or e-commerce product lines.
Background in sourcing raw materials or manufacturing furniture, fire pits, or outdoor living products.
KPIs & Success Metrics
Product launch timelines and success rates.
Compliance and certification milestones achieved on schedule.
Cost-of-goods and margin targets met.
Customer satisfaction and product performance metrics.
Contribution to Starfire Direct’s revenue growth and brand recognition.
Physical Activities:
Daily activity includes but is not limited to:
Lifting, carrying, sitting, grasping, reaching, standing, kneeling, walking, bending, twisting.
Prolonged periods sitting at a desk and working on a computer.
Reading, communication, math.
Must be able to lift and move up to 50lbs. regularly, unassisted, (handling prototypes, samples, or packaging materials).
Extended periods of standing or walking in manufacturing, warehouse, or trade-show environments.
Manual inspection of products, materials, or samples for quality control.
Travel to suppliers, manufacturing sites, trade shows, or certification labs (up to 50% domestic and occasionally overseas).
Work Environment
Combination of office, warehouse, and manufacturing floor environments.
Exposure to typical materials (wood, metal, fabrics) and occasional fire-safety testing environments.
Use of standard office equipment (computers, phones, printers) and safety equipment in manufacturing/inspection areas as needed.
Compensation and Benefits:
Hourly: Competitive hourly pay (non-exempt) commensurate with experience.
Incentives: Performance-based bonus structure.
Benefits: Comprehensive benefits package, including health insurance, retirement savings plans, and paid time off.
Outova and its affiliates are equal opportunity employers and maintain affirmative action plans to recruit, retain, develop, and promote qualified individuals without unlawful consideration of race, gender, gender identity, color, religion, sexual orientation, national origin, age, disability, citizenship status, veteran status, or any other characteristic protected by federal, state or local law. The company strives to maintain a work environment free from unlawful discrimination and harassment, where associates are treated with respect and dignity.
