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Three product leaders to learn from at #mtpcon inside Pendomonium

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p><a href="http://mindtheproduct.com/wp-content/uploads/2011/03/lucy_spence_at_productcamp_london.jpg"><img loading="lazy" decoding="async" src="http://mindtheproduct.com/wp-content/uploads/2011/03/lucy_spence_at_productcamp_london-300x200.jpg" alt="" title="lucy_spence_at_productcamp_london" width="300" height="200" class="alignleft size-medium wp-image-182" srcset="/wp-content/uploads/2011/03/lucy_spence_at_productcamp_london-300x200.jpg 300w, /wp-content/uploads/2011/03/lucy_spence_at_productcamp_london.jpg 1024w" sizes="(max-width: 300px) 100vw, 300px" /></a>At ProductCamp London in February, <a href="http://www.twitter.com/lucyjspence">Lucy Spence</a> ran a great session on data driven decision making. She shared many of the lessons learned as a UX manager and now Head of Product at <a href="http://www.lovefilm.com">LOVEFiLM</a>, all in her inimitable sketchnote style. She covers the gamut from simple A/B testing through Multivariate (MVT) testing and radical A/B &#8211; and where they all fit into the product lifecycle. There&#8217;s some great advice on what to test, the pros and cons of each method, how to think about statistical significance, and what tools are most useful.</p>
<p>We&#8217;ve embedded her presentation below, what are your top tips for data driven decision making?</p>
<div class="video">
<div style="width:425px;margin:0 auto;" id="__ss_7067490"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/lucyjspence/data-driven-decision-making" title="Data driven decision making">Data driven decision making</a></strong> <object id="__sse7067490" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=20110224-pc-data-110226055237-phpapp02&#038;stripped_title=data-driven-decision-making&#038;userName=lucyjspence" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse7067490" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=20110224-pc-data-110226055237-phpapp02&#038;stripped_title=data-driven-decision-making&#038;userName=lucyjspence" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object> </p>
<div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/lucyjspence">Lucy Spence</a> </div>
</p></div>
</div>
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Data driven decision making

Martin Eriksson

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