LATEST POSTS

Hooked! Connect, engage and inspire with storytelling by Yamini Naidu

BY Andres Phillips on July 5, 2021 for Prioritised Members

In this #mtpcon Digital APAC session, Yamini Naidu, author of Supercharge Results with Storytelling reveals how to discover business storytelling, explore the use of storytelling and identify storytelling applications in your context. She explains the importance of a well-crafted story and message, why influence is the contemporary tool of our time, and how to use it to […] Read more »

Practising “Best Practice” Product in the Context of B2B2B2C

BY Morgan Beschle on April 19, 2021

“Who are we building this for, the buyer, their customer, or the users?!” This was the Product and Design team I was leading in 2020 which focused on building and selling an enterprise-grade digital platform in healthcare. The complexity of this situation was consternating. Who were we supposed to serve, and how would we serve […] Read more »

Lean Product Management by Itamar Gilad

BY Eira Hayward on February 1, 2021

In this talk to ProductTank Cardiff product management coach and one-time Google product manager Itamar Gilad looks at how to deal with uncertainty through lean product management. Itamar starts with a story from his former company Google and how it has dealt with social networking over the years. Google had a social networking service called […] Read more »

The Complete Guide to Building MVPs

BY Dmytro Zaichenko on December 10, 2020

The goals of a minimum viable product are centred around idea validation and execution, learning, experiments, and ways of minimizing the effort to bring a meaningful new product to market. For the majority of product owners, having an MVP is not a question at all, while some are still skeptical about spending time on this […] Read more »

MVP or EVP: Which is the Best Option for Your Startup?

BY Swati Sharma on December 7, 2020

What’s the one dream every budding entrepreneur has? To become a million-dollar startup-unicorn like Amazon, Uber, Instagram. But the road to success isn’t that easy. Roadblocks like increasing competition, time constraints, market saturation, changing trends, evolving technologies, and limited funds make the destination look farther away. Meanwhile, the mounting pressure of being out-competed keeps pulling you […] Read more »

Evidence-Based Product Backlogs, by John Pagonis

BY Rebecca Freeman on October 12, 2020

In this ProductTank London talk, John Pagonis –  then UX Lead at ‘The Mortgage Works’/Founder of Zanshin labs, shares his experience of creating an evidence-based backlog. Watch the video to see the talk in full, or read on for an overview of his key points: Product Waste – Do you really have time and money to waste […] Read more »

How Design Thinking, Lean, and Agile Work Together by Jonny Schneider

BY James Gadsby Peet on November 8, 2019 for Prioritised Members

In this keynote from #mtpcon London, Jonny Schneider, Product Strategy and Design Principal at ThoughtWorks, discusses how using all of design thinking, agile, and lean means we can build better products. Key points: You should try to use design thinking, agile and lean when building your products Testing and learning with real people, using real software in […] Read more »

How Medicine and Research Translates to Patients by Shree Patel

BY Andres Phillips on October 28, 2019

How can scientists translate the exceptional work they do in research and creating medicine into better patient care? Shree Patel – Director of Clinical Operations at Achilles Therapeutics answers this in her talk at ProductTank London. Shree explains these key points in her talk: Cell therapy Personalized medicine Product development in medicine Watch the video to […] Read more »

Shape Up - Ryan Singer on The Product Experience

BY The Product Experience on October 9, 2019

After starting out as an agency (37 Signals), those at Basecamp realised that the tools it used to manage its own projects would have value for others. What followed was a bootstrapped journey to creating an entire suite of products, using Basecamp’s own approach on how to work well together. Over the years, the company […] Read more »

Sense and Respond - Jeff Gothelf on The Product Experience

BY The Product Experience on September 11, 2019

After starting his career on the road with a circus (yes, really), no business setting should ever be a challenge for Jeff Gothelf – after all, he’s worked with real clowns.  Jeff sat down with our hosts for a rare in-person conversation during Scotland’s Turing Festival to chat about effecting change, focusing on outcomes, using […] Read more »