LATEST POSTS

MTP panel: How to define the metrics that matter

BY Louron Pratt on April 1, 2021 for Prioritised Members

In this exclusive Prioritised member session, our panellists, Ashley Fidler, John Cutler, and Adam Thomas, discussed how to create those hard-to-define ‘quality’ metrics. The panel, moderated by Emily Tate, Managing Director at Mind the Product welcomed: Ashley Fidler, VP Product at Pure Group John Cutler, Head of Product Research and Education at Amplitude Adam Thomas, Lead […] Read more »

Top product metrics talks from Mind the Product

BY Martin Eriksson on April 1, 2021

As product managers, it is our job to define the right metrics and KPIs for our products and our businesses, which is critical if we want to measure our progress and know if we’re successfully driving the right outcomes. But how do you do that? In no particular order, here are eight of our best […] Read more »

Metrics of Success - Rik Higham on The Product Experience

BY The Product Experience on March 31, 2021

We all know that we need to measure what matters; that if it’s not measured, then it’s not managed. We know that we need to have a North Star; that we need to run A/B tests; and that A/B tests are awful. We also know there’s a massive difference between what we read in the […] Read more »

The importance of metrics maturity for evidence-driven teams

BY Emily Tate on March 30, 2021

Everyone wants to be in an evidence-driven team, using research and data to drive their product decisions. We all know it’s the best way to work, but what does it mean in practice? How can you tell if your team is truly evidence-driven? And if it’s not, how do you change things for the better? […] Read more »

Bets, Boards, Missions and North Stars by John Cutler

BY Andres Phillips on March 29, 2021

In this ProductTank Barcelona talk, John Cutler, Product Evangelist at Amplitude, showcases some simple hacks he’s used time and time again as an advisor to help nudge organizations forward and get them thinking in new ways. His key points include: The messy middle Framing bets Explore “ownership” boundaries Hack the language North star framework Watch the […] Read more »

Is it Time to Rethink Your Analytics Strategy?

BY Glen Rabie on January 18, 2021

Advertorial As a product person, you know the value of analytics. Done right, these tools can enable your application to unlock a whole host of benefits for both you and users, especially when it is embedded. However, analytics can present certain constraints if you approach it as just an add-on. Its ability to become a […] Read more »

Is your Product Underperforming?

BY Ash McCallum on October 15, 2020

As a long time Product Manager, it was with a certain trepidation that I accepted a promotion to become Head of Data at tutti.ch. tutti.ch is a free-to-sell-on classifieds platform based in Zürich, Switzerland. The role came with the hopes and expectations to unlock value from the data we collect from the millions of customers […] Read more »

AARRR vs RARRA: Pirate Metrics Explained

BY Ben Crouch on October 8, 2020

Pirates metrics have become a popular model for business growth — but what are they and do they actually lead you to that buried treasure? First presented by Dave McClure in his presentation “Startup Metrics for Pirates” in 2007, the AARRR method was originally meant for tracking product marketing and management and focused on acquisition. However, […] Read more »

How The Growing Importance of Customer Retention is Changing Product Management

BY Matei Culcer on September 24, 2020

The SaaS industry is undergoing a quiet revolution. Competition is increasing, products are becoming less differentiated, customers are becoming less loyal, and the cost of acquiring new customers is rising year after year. It’s within this landscape that retaining existing users has become just as important as acquiring new ones. This article focuses on the […] Read more »

How to Connect Your Product Work to Your Top Business Metrics, By Pratima Arora

BY Andres Phillips on July 27, 2020

In this ProductTank San Francisco talk, Head of Product at Confluence, Pratima Arora gives us a framework for making sure that our work has an impact on the overall business goals of the organization. Her key points include: Transferring from engineering to product management Changing customer DNA Three key business drivers Watch the video to see […] Read more »