LATEST POSTS

Metrics don't have all the answers: a human-centered approach to business strategy by Samihah Azim

BY Andres Phillips on June 28, 2022 for Prioritised Members

In this #mtpcon Digital Americas session, Samihah Azim, Product Designer at Cash App, explains the importance of taking a more human-centred approach to business strategy. […] Read more »

Measuring the right North Star metric

BY Sebastian Straube on April 7, 2022

This article focuses on measuring the right things in order to build successful products. It discusses different types of metrics and provides an actionable framework that can be used by Product Managers to measure the path from the customer problem to reaching the product vision […] Read more »

SUNDAY REWIND: The only product metric that matters

BY Louron Pratt on March 20, 2022

In this Sunday Rewind episode, Josh Elman guides us through all the data noise to provide the only metric that matters. […] Read more »

SUNDAY REWIND: Everything a product manager needs to know about analytics

BY Louron Pratt on March 6, 2022

In this Sunday Rewind episode, we cast our minds way back to 2013, where Simon Cast, Co-founder of ProdPad and Mind the Product, explains everything that product managers need to know about analytics. […] Read more »

When not to use a North Star - Maahir Shah on The Product Experience

BY The Product Experience on March 2, 2022

Figuring out what to prioritise is one of a product team’s biggest challenges. Using a North Star metric to orient around can make it easier—but, as Maahir Shah, Product Manager at Facebook, tells us, it can also lead you in the wrong direction. […] Read more »

The wrong ways to be data driven

BY Maahir Shah on February 24, 2022

Data is a critical cornerstone of informing every single product decision we make today. Let’s look at all the wrong ways to be data-driven and how we can change that with a few concrete examples below. […] Read more »

Your ticket to product analytics expertise by Ross Walker and Matt Smith

BY Andres Phillips on December 3, 2021

How does your product analytics strategy stack up? In this #mtpcon London+EMEA session, Ross Walker and Matt Smith from MixPanel, break down some of the things you can do to develop your product analytics expertise. […] Read more »

3 High-level KPIs for product managers to track

BY Jeremy Levy on November 30, 2021

Defining your metrics and KPIs isn’t easy. Start with these three, and use the insights you gather to identify more specific ones. […] Read more »

Metrics and KPIs every SaaS product manager should track

BY Tim Fergurson on September 30, 2021

It’s often difficult to decide on what to track since there’s so much data gathered. In this post, we explore some important metrics and KPIs that you should track and measure to make the right decisions. […] Read more »

Essential KPIs for data-driven product managers

BY John Allen on July 27, 2021

In the following article, we’ll explore the importance of KPIs in tracking product success. Taking into consideration various performance indicators can be essential in providing managers with the necessary data to identify this. […] Read more »