LATEST POSTS

Essential KPIs for data-driven product managers

BY John Allen on July 27, 2021

In the following article, we’ll explore the importance of KPIs in tracking product success. Taking into consideration various performance indicators can be essential in providing managers with the necessary data to identify this. […] Read more »

Applying a ‘Time-To-Market’ KPI in product

BY Gabriel Dan on July 8, 2021

Time-To-Market (TTM) is a hot topic presented and explained by a lot of product people. When it comes to implementing this for your product, there isn’t much information on how to do this. This article will drive you through the journey on how to apply TTM KPI in your organization. […] Read more »

How product leaders can make better decisions with iterative analytics

BY Benn Stancil on May 25, 2021

When we ask questions about our data, we rarely walk in a straight line to the answer. Instead, data analysis often follows a more circuitous, creative process: we ask a question, discover our first effort to answer it is incomplete, reshape our data, bring in new data, consult a domain expert to rework our hypothesis, […] Read more »

MTP panel: How to define the metrics that matter

BY Louron Pratt on April 1, 2021 for Prioritised Members

In this exclusive Prioritised member session, our panellists, Ashley Fidler, John Cutler, and Adam Thomas, discussed how to create those hard-to-define ‘quality’ metrics. The panel, moderated by Emily Tate, Managing Director at Mind the Product welcomed: Ashley Fidler, VP Product at Pure Group John Cutler, Head of Product Research and Education at Amplitude Adam Thomas, Lead […] Read more »

The dos and don'ts of product analytics

BY Eira Hayward on April 2, 2021 for Prioritised Members

Analytics help product people to realise their product goals through being evidence and outcome driven — today they are a vital part of any product person’s toolkit. This deep dive into analytics aims to give you some background information on analytics, some handy dos and don’ts and also shares some key insights from a new […] Read more »

Top product metrics talks from Mind the Product

BY Martin Eriksson on April 1, 2021

As product managers, it is our job to define the right metrics and KPIs for our products and our businesses, which is critical if we want to measure our progress and know if we’re successfully driving the right outcomes. But how do you do that? In no particular order, here are eight of our best […] Read more »

Metrics of Success - Rik Higham on The Product Experience

BY The Product Experience on March 31, 2021

We all know that we need to measure what matters; that if it’s not measured, then it’s not managed. We know that we need to have a North Star; that we need to run A/B tests; and that A/B tests are awful. We also know there’s a massive difference between what we read in the […] Read more »

The importance of metrics maturity for evidence-driven teams

BY Emily Tate on March 30, 2021

Everyone wants to be in an evidence-driven team, using research and data to drive their product decisions. We all know it’s the best way to work, but what does it mean in practice? How can you tell if your team is truly evidence-driven? And if it’s not, how do you change things for the better? […] Read more »

Bets, Boards, Missions and North Stars by John Cutler

BY Andres Phillips on March 29, 2021

In this ProductTank Barcelona talk, John Cutler, Product Evangelist at Amplitude, showcases some simple hacks he’s used time and time again as an advisor to help nudge organizations forward and get them thinking in new ways. His key points include: The messy middle Framing bets Explore “ownership” boundaries Hack the language North star framework Watch the […] Read more »

Is it time to rethink your analytics strategy?

BY Glen Rabie on January 18, 2021

Advertorial As a product person, you know the value of analytics. Done right, these tools can enable your application to unlock a whole host of benefits for both you and users, especially when it is embedded. […] Read more »