Product Management Metrics and KPIs
As product managers it is our job to discover that which is valuable, feasible, viable, and usable. Defining the right metrics and KPIs is therefore a crucial part of product management, so that we can measure our progress and know if we’re successfully driving the right outcomes. As an added bonus, placing metrics and KPIs at the heart of evidence-driven culture creates a shared language for the rest of our team and company to understand our goals and whether we’re headed in the right direction or not.
FEATURED CONTENT
LATEST POSTS
Measuring the user experience by Tomer Sharon
In this #mtpcon San Francisco 2023 keynote, Tomer Sharon Co-founder and CXO at workplace experience platform anywell, talks about measuring the user experience and the advantages of high-level metrics. Watch the video in full of read on for his key points. Read more »
Quick read: Best practices for picking product metrics
A quick guide for product managers to help them choose the right product metrics and analytics for their products Read more »
Mirror, mirror on the wall, how is product management performing?
In this guest post, Sigi Osagie explains why KPIs should provide a view of product management’s status and progress from several perspectives and reveal the organisational health of the function. Contemplating what true product management success means is a valuable exercise. For starters, it may force some organisations and product leaders to realise that authentic Read more »
The 9 ugliest truths about NPS in B2B
NPS is a widely used measure of customer satisfaction. But the simplicity of the survey that made it gain popularity has its pitfalls, especially in B2B products. Read more »
Are you tracking the right product metrics?
Metrics can be a minefield for the unwary – navigating your way to find the right metrics is one of the hardest parts of a product manager’s job. What do you need to know to make a go of it? Read more »
Why product managers should not be data-informed by Jens-Fabian Goetzmann
In his digital breakout session at #mtpcon London 2022, Jens-Fabian Goetzmann explained why product managers should make data-informed decisions and balance quantitative and qualitative research. Read more »
Metrics don't have all the answers: a human-centered approach to business strategy by Samihah Azim
In this #mtpcon Digital Americas session, Samihah Azim, Product Designer at Cash App, explains the importance of taking a more human-centred approach to business strategy. Read more »
Measuring the right North Star metric
This article focuses on measuring the right things in order to build successful products. It discusses different types of metrics and provides an actionable framework that can be used by Product Managers to measure the path from the customer problem to reaching the product vision Read more »
SUNDAY REWIND: The only product metric that matters
In this Sunday Rewind episode, Josh Elman guides us through all the data noise to provide the only metric that matters. Read more »
SUNDAY REWIND: Everything a product manager needs to know about analytics
In this Sunday Rewind episode, we cast our minds way back to 2013, where Simon Cast, Co-founder of ProdPad and Mind the Product, explains everything that product managers need to know about analytics. Read more »
