From conception to clarity: Navigating the KPI journey for product managers

BY Srinath Kotela on October 12, 2023

Srinath Kotela, Senior Product Manager at JPMorgan Chase shares insights on navigating KPIs for product managers. Read more »

Measuring the user experience by Tomer Sharon

BY Eira Hayward on June 26, 2023

In this #mtpcon San Francisco 2023 keynote, Tomer Sharon Co-founder and CXO at workplace experience platform anywell, talks about measuring the user experience and the advantages of high-level metrics. Watch the video in full of read on for his key points.  Read more »

Quick read: Best practices for picking product metrics

BY Eira Hayward on May 22, 2023

A quick guide for product managers to help them choose the right product metrics and analytics for their products Read more »

Mirror, mirror on the wall, how is product management performing?

BY Sigi Osagie on May 2, 2023

In this guest post, Sigi Osagie explains why KPIs should provide a view of product management’s status and progress from several perspectives and reveal the organisational health of the function.  Contemplating what true product management success means is a valuable exercise. For starters, it may force some organisations and product leaders to realise that authentic Read more »

The 9 ugliest truths about NPS in B2B

BY Paula Stürmer on April 6, 2023

NPS is a widely used measure of customer satisfaction. But the simplicity of the survey that made it gain popularity has its pitfalls, especially in B2B products. Read more »

Are you tracking the right product metrics?

BY Eira Hayward on March 27, 2023

Metrics can be a minefield for the unwary – navigating your way to find the right metrics is one of the hardest parts of a product manager’s job. What do you need to know to make a go of it? Read more »

Why product managers should not be data-driven by Jens-Fabian Goetzmann

BY Ian Haynes on November 18, 2022

In his digital breakout session at #mtpcon London 2022, Jens-Fabian Goetzmann explained why product managers should make data-informed decisions and balance quantitative and qualitative research. Read more »

Metrics don't have all the answers: a human-centered approach to business strategy by Samihah Azim

BY Andres Phillips on June 28, 2022

In this #mtpcon Digital Americas session, Samihah Azim, Product Designer at Cash App, explains the importance of taking a more human-centred approach to business strategy. Read more »

Measuring the right North Star metric

BY Sebastian Straube on April 7, 2022

This article focuses on measuring the right things in order to build successful products. It discusses different types of metrics and provides an actionable framework that can be used by Product Managers to measure the path from the customer problem to reaching the product vision Read more »

SUNDAY REWIND: The only product metric that matters

BY Louron Pratt on March 20, 2022

In this Sunday Rewind episode, Josh Elman guides us through all the data noise to provide the only metric that matters. Read more »