Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Management Conference

Product Management Metrics and KPIs

User Experience (UX)

Measuring the user experience by Tomer Sharon

Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

Product Analytics

Why product managers should not be data-driven by Jens-Fabian Goetzmann

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Artificial Intelligence (AI) & Machine Learning (ML)

Metrics don't have all the answers: a human-centered approach to business strategy by Samihah Azim

Video

Your ticket to product analytics expertise by Ross Walker and Matt Smith

Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

MTP panel: How to define the metrics that matter

Kelvin Obasuyi is the Senior Product Manager at Duplo, where he leads product development for cross-border payment infrastructure serving merchants across Nigeria and Sub-Saharan Africa. He previously held product leadership roles at Thrive Agric (agtech), 56 Capital (venture capital), and Clear Voice (ecommerce). Kelvin holds an MBA from Oxford University's Saïd Business School (Class of 2024) and has built products used by over 200,000+ users across fintech, agriculture, and commerce sectors.



Kelvin Obasuyi

Metrics

The retention metrics that actually matter: What we learned scaling Duplo across 2,000+ merchants

Richard Ewing is a Product Executive and the creator of the Product Economist framework. He advises B2B SaaS leaders on aligning engineering velocity with financial viability, helping teams avoid scaling products that quietly erode margins. Richard writes from the perspective of a practitioner, with a focus on unit economics, P&L ownership, and financially defensible roadmaps. Learn more at richardewing.io.


Richard Ewing

The 3 financial metrics every PM needs on their scorecard

A strategic Product  Manager with 15+ years of experience in B2B SaaS, with a focus on CX, CRM, and connected services. Successfully launched products in EMEA, tripled ARPU, and defined high-impact GTM strategies for new markets. She has deep experience localizing value propositions and collaborating with cross-cultural teams across different markets. Skilled at turning complex solutions into clear customer value. Thrive in fast-paced, international tech environments where customer and human-centricity drive the development. SAFe certified.

Maria Ilina

Should product managers be responsible for a product revenue KPI?

Customers

Products on average retain 30% of customers after 3 months: Product benchmark findings

Srinath Kotela is a seasoned Senior Product Manager at JPMorgan Chase, with a track record of over 12 years in successfully launching technology products across a wide range of industries. His expertise spans international operations, supply chain, SAAS, financial services, and banking sectors. He has extensive hands-on experience in designing and building product operations functions at industry-leading organizations like Amazon and Twilio. Additionally, he is the host of the popular product and technology podcast "Everything Product"

Srinath Kotela

Community Post

From conception to clarity: Navigating the KPI journey for product managers

Quick read: Best practices for picking product metrics

Sigi Osagie helps organisations and individuals boost their workplace effectiveness and performance to achieve their business and career goals. He is the author of Sweet Stakeholder Love, as well as the highly acclaimed Procurement Mojo® and Career Dreams to Career Success. He can be contacted at www.sigiosagie.com.

Sigi Osagie

Mirror, mirror on the wall, how is product management performing?

Paula Stürmer has 8+ years of experience in product management working with SAAS B2B products, helping companies scale their businesses and launching new products from the ground up.

Paula Stürmer

The 9 ugliest truths about NPS in B2B

Product Management Skills

Are you tracking the right product metrics?

Sebastian Straube started his career as a consultant focusing on digital transformation and digital strategy. Then he was eager to actually execute the strategies and build real products. Thus, Sebastian became a product manager developing mainly eCommerce applications and innovative mobile apps. Building on that experience, Sebastian wanted to bring his passion for product development to other teams. Now he is a product management &amp; discovery coach at Accenture Business Agility and helps clients build empowered product teams that develop extraordinary products. His focus lies on product visioning, product strategy, and product discovery.