Product Management Metrics and KPIs
As product managers it is our job to discover that which is valuable, feasible, viable, and usable. Defining the right metrics and KPIs is therefore a crucial part of product management, so that we can measure our progress and know if we’re successfully driving the right outcomes. As an added bonus, placing metrics and KPIs at the heart of evidence-driven culture creates a shared language for the rest of our team and company to understand our goals and whether we’re headed in the right direction or not.
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Are you tracking the right product metrics?
Metrics can be a minefield for the unwary – navigating your way to find the right metrics is one of the hardest parts of a product manager’s job. What do you need to know to make a go of it? Read more »
Why product managers should not be data-informed by Jens-Fabian Goetzmann
In his digital breakout session at #mtpcon London 2022, Jens-Fabian Goetzmann explained why product managers should make data-informed decisions and balance quantitative and qualitative research. Read more »
Metrics don't have all the answers: a human-centered approach to business strategy by Samihah Azim
In this #mtpcon Digital Americas session, Samihah Azim, Product Designer at Cash App, explains the importance of taking a more human-centred approach to business strategy. Read more »
Measuring the right North Star metric
This article focuses on measuring the right things in order to build successful products. It discusses different types of metrics and provides an actionable framework that can be used by Product Managers to measure the path from the customer problem to reaching the product vision Read more »
SUNDAY REWIND: The only product metric that matters
In this Sunday Rewind episode, Josh Elman guides us through all the data noise to provide the only metric that matters. Read more »
SUNDAY REWIND: Everything a product manager needs to know about analytics
In this Sunday Rewind episode, we cast our minds way back to 2013, where Simon Cast, Co-founder of ProdPad and Mind the Product, explains everything that product managers need to know about analytics. Read more »
When not to use a North Star - Maahir Shah on The Product Experience
Figuring out what to prioritise is one of a product team’s biggest challenges. Using a North Star metric to orient around can make it easier—but, as Maahir Shah, Product Manager at Facebook, tells us, it can also lead you in the wrong direction. Read more »
The wrong ways to be data driven
Data is a critical cornerstone of informing every single product decision we make today. Let’s look at all the wrong ways to be data-driven and how we can change that with a few concrete examples below. Read more »
Your ticket to product analytics expertise by Ross Walker and Matt Smith
How does your product analytics strategy stack up? In this #mtpcon London+EMEA session, Ross Walker and Matt Smith from MixPanel, break down some of the things you can do to develop your product analytics expertise. Read more »
3 High-level KPIs for product managers to track
Defining your metrics and KPIs isn’t easy. Start with these three, and use the insights you gather to identify more specific ones. Read more »