Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Product Development Process

Product Lifecycle

Reduce risk, fail faster: Experimenting across the product development lifecycle

Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

Product Management Skills

ProductTank

Video

Experiment like a boss by Merissa Silk

Product Discovery

How to find out what your customers want by Janet Bumpas

With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

Why does my product suck? by Jen Dante

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Driving customer adoption and retention as a product manager by Karen Adie

Samridhi Anand is a Product Marketing Manager with a technical background and experience across B2B SaaS products. She is particularly interested in the intersection of product strategy, market insight, and go-to-market execution, helping teams translate complex products into compelling customer value.

Samridhi Anand

Re-engineering the PM-PMM handoff: A case study in process transformation 

Yoel Frischoff is a product strategist with 35+ years in industrial design, engineering, and technology management, and the founder of TheRoad, which helps hardware companies become software-driven platforms

Yoel Frischoff

Learn early, commit late: De-risking hardware in a software world

Reuben is Product Director at Wingify (VWO × ABTasty), leading the Feature Experimentation product. He has worked on both 0-to-1 launches and growth-stage scaling across B2C and B2B, with prior experience in management consulting. That experience shapes his point of view on experimentation - both finding product-market fit and unlocking scale come down to how fast a team can test, learn, and act on signal.

Reuben John

The case for kill criteria in product management

Lisa Murkin is a Lead Product Manager at Elsewhen, a digital product consultancy, with over 10 years of experience building digital products for B2B SaaS and B2C organisations, including roles at Accenture, Arcadia, and Photobox. Passionate about GenAI, Lisa is driven by the exploration of untapped problems and potential solutions. She believes Product Management is about bridging business goals with engineering capabilities, weaving user needs into every stage of development to create impactful products that resonate.

Lisa Murkin

Evals are the new PRD

Arash Vakil is a product leader with 20+ years of experience
building consumer platforms at scale. He built PassItOn
(https://passiton.to) - a marketplace where experts volunteer time
and 100% of fees go to charity - solo using Claude Code. He's based
in New York.

Arash Vakil

I built a marketplace designed to make $0. Here's what it taught me about product

Sriram is a Product Manager at ServiceNow, designing intuitive mobile experiences and developing agentic AI solutions for Field Service Management. His experience at Zoho and Aviso AI has given him deep expertise in CRM and revenue intelligence, which he combines with a strong focus on user-centric product storytelling. Outside of work, Sriram explores emerging startups and the venture capital ecosystem, and spends weekends working on his tennis game.

Sriram Kothandaraman

Community Post

I spent 6 hours writing the spec. I built the prototype in 1. Here's what I learned

Prateek Khamesra is a Senior Product Leader at Mastercard, where he drives innovation in digital payments and leads high-impact strategic initiatives like Buy Now Pay Later and Digital Wallets across global markets. With over 13 years of experience across fintech, consulting, and technology, he has held leadership roles at JPMorgan Chase, McKinsey & Company, and Infosys - specializing in product development, go-to-market execution, and business strategy. He holds a Master’s degree in Engineering Management from Johns Hopkins University, where he also serves on the Advisory Board of the Center for Leadership Education. 

Prateek Khamesra

How Mastercard turned Token Connect into a $3bn scalable growth engine

Natalia is a product and commercial innovation leader with a proven track record in building and scaling digital technologies from idea to revenue to exit. Her experience spans product, marketing, sales, and ecosystem strategy across early-stage startups, scaleups, and corporate innovation environments.

Natalia is also the founder of Connected.Ventures, a curated network of over 300 technology innovation leaders in the UK. The events she hosts regularly bring together more than 70 directors from organizations such as HSBC, NatWest, Barclays, London & Partners and many others.

In addition to her commercial ventures, Natalia serves as a mentor and speaker on product, marketing, and sales at innovation organizations.

Natalia also advises global networks on technology strategy and, as a UK Tech Innovation Delegate, represents the sector at international events including global entrepreneurship conferences in the USA and Italy.

Natalia Loza

How to conduct effective user interviews for digital products

Swetha Viswanatha is a product manager with over a decade of experience in technology and automotive sectors. At Vail Systems, she spearheaded the design and launch of a telephony SaaS product, and at Ford Motor Company, she led the seat design and release for the 2018 Ford Expedition.

Holding academic degrees from Northwestern University and the University of Michigan, Ann Arbor, Swetha excels in end-to-end product development, strategic innovation, and cross-functional team leadership. Outside of her professional pursuits, she enjoys painting, playing music, and traveling.

Swetha Viswanatha

Product Growth

Product Launch

Product Management

Practical advice for how to choose the best product name

I have led product development and strategy in multinational corporations and startups, working across B2B and B2C SaaS solutions. My experience includes driving innovation in mature products and greenfield initiatives. Academically, I am pursuing a PhD in Business Management and hold two master's degrees in Business Management and Administration, with a focus on strategy and competitiveness. Additionally, I’ve completed several specializations in strategy and applied technology, as well as an MBA in Project Management.

Heriton Duarte

Opportunity cost and the systematic value loss in product development

Anton Polomkin, Lead Software Engineer at Eptura, is the architect behind the Evo Design System, a finalist for the 2024 ZeroHeight Design System Awards. Anton focuses on building scalable systems that streamline collaboration, improve efficiency, and ensure consistent, high-quality user experiences.

Anton Polomkin

Without design systems, your product is already failing

A product leader with 19 years of experience shaping technology and driving innovation across the U.S. and the Middle East. As a Senior Group Product Manager at Paylocity, he focuses on delivering user-driven solutions that create measurable impact.

His career includes leadership roles at Paycom and du in Dubai, as well as valuable experience at Computer Rx in Oklahoma, where he developed his skills in product management and technology. He specializes in product strategy, fostering cross-functional collaboration, and delivering results in dynamic environments.

Outside of work, he is a big soccer fan and enjoy sharing insights about product management, leadership, and innovation through writing and mentorship.