Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Product Development Process

Product Lifecycle

Reduce risk, fail faster: Experimenting across the product development lifecycle

Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

Product Management Skills

ProductTank

Video

Experiment like a boss by Merissa Silk

Product Discovery

How to find out what your customers want by Janet Bumpas

With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

Why does my product suck? by Jen Dante

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Driving customer adoption and retention as a product manager by Karen Adie

Sarah Oliver is passionate about building products to solve real business problems. She has 15+ years’ experience in B2B product management across the financial, legal, energy and logistics sectors. She is also a Chartered Marketer interested in the intersect of product marketing and product management and how we effectively launch new products. She is currently leading product for a scaling up Norwegian-based company moving to a product-led approach.

Sarah Oliver

Product Research

Iterating Your Voice Product, by Lisa Vigar

Dan is a product manager at Rakuten, where he helps companies make more data-driven marketing decisions. With a deep interest in the intersection of business and technology, Dan wants to create scalable products that make consumers’ everyday lives fundamentally better.

Dan Waldron

How to Focus on the Product Ideas That Matter

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

From Airline to Super App – The Journey of AirAsia: A Case Study

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

Product Leadership

Product Management Characteristics

Product Management Process

Product Strategy

A decade in product – a retrospective

Sky is the Chief Solutions Architect at Nifty and has worked in product, agency, and freelance roles. With a backbone in UX, Marketing, and Sales, Sky takes a big picture view as to how products fit into the everyday lives of consumers and businesses.

Sky Calibey

Community Post

3 Ways COVID-19 Will Change the Way We Think About Product

Dr. Satyavati Kharde is a product manager of the life science research product - <a href="https://experiments.springernature.com/" rel="nofollow">Springer Nature Experiments</a> (a product of  <a href="https://www.springernature.com/gp" rel="nofollow">Springer Nature</a>). A product manager, scientific advisor and a scientist, Satyavati has more than nine years of experience in product management and development, scientific research, and publications from Germany and India. She is also an organiser of <a href="https://www.meetup.com/Producttank-Pune/" rel="nofollow">ProductTank Pune</a>!

Satyavati Kharde

Creating Solutions for COVID-19 Frontliners  – a Case Study

With over 16 years of product innovation experience, Adam is currently CPO at Prodigy Finance. His current project involves democratising access to high ROI education, in order to unlock potential in emerging and underserved markets. 

A self-described workaholic, Adam previously built and ran two successful startups, while simultaneously working in tech consultancies, large fintech and in global banking. His passion is to create products that have a substantial and positive impact on society. He specialises in fintech and social networks.

Adam Darcy

Agile Product Development

Case Study: Launching PayMe from HSBC

Tanya Koshy is Vice President of Product at UserTesting, a human insights platform. She also has worked in product management roles at Facebook, Google, and Groupon.

Tanya Koshy

Best Practices for Designing Products That are Desirable, Viable, and Feasible

With more than 6 years leading digital teams, Franco is currently the Head of Product &amp; UX at travel technology company Almundo. Previously, he was the Flights product manager at Despegar where he also ran part of the Personalization team. Before travel, he managed marketing and growth teams on e-commerce startup Avenida which raised +30M in funding and grew from 20 employees to +200. Besides his academic and work career, he founded an NGO that gives microcredit in slums of Buenos Aires proudly borrowing +40k in loans to more than 80 amazing entrepreneurs.

Franco Fagioli

A Practical Guide for Product Strategy From Almundo: A Case Study:

Jonathan has been working at InVision for nearly six years. Previously he worked for UserTesting.com. He is deeply passionate about creating user experiences that are emotionally intelligent.

Jonathan Hau

Why Product Operations is set to be the Backbone of Product-led Growth

Lassi is a lead product designer with a PhD at Qvik Ltd., based in Helsinki, Finland. He has been working with digital products for over ten years, and also has extensive research background.  Lassi hosts annual Data-Driven Design Day event and likes to work on design strategy and design Finnish sauna experiences!