From Airline to Super App – The Journey of AirAsia "Product people - Product managers, product designers, UX designers, UX researchers, Business analysts, developers, makers & entrepreneurs May 05 2020 True app development, Apps, MTP Leader Members' Content, Prioritised Members' Content, super app, Mind the Product Mind the Product Ltd 3181 Product Management 12.724

From Airline to Super App – The Journey of AirAsia

BY and ON

Alfonso Fiore, Head of Product for packages at AirAsia, explains how teams might go about entering the super app race, by sharing how his team is in the process of doing exactly that, right now.

Overview

Since 2001, AirAsia has flown passengers to more than 150 destinations and its story is certainly one of rags to riches. Bought for 1 Malaysian ringgit (~ 0.25$) by CEO Tony Fernandes, the company, headquartered in Malaysia, has grown to become the biggest Asian airline outside China.

At AirAsia, the sky’s the limit (excuse th…

Become a Prioritised Member to continue reading this article...

Upgrade to Prioritised membership and hone your craft with the help of:

  • Premium content & all our videos
  • Regular AMAs with top product leaders
  • Conference discounts & special events

And so much more!

Subscribe

Upgrade to Prioritised membership and hone your craft with the help of:

  • Premium content & all our videos
  • Regular AMAs with top product leaders
  • Conference discounts & special events

And so much more!