SUNDAY REWIND: Product metrics for noobs by Jeff Patton

BY Eira Hayward on November 19, 2023

This week’s Sunday Rewind is a World Product Day talk from Jeff Patton on product metrics – he says they’re easier than you might think. Read more »

How data analytics can plan a pivotal role in your product strategy

BY Manoj Suryadevara on October 24, 2023

Product strategy is the blueprint for product development, marketing, and growth, outlining how a company plans to achieve its business goals. Let’s explore product strategy’s importance and explore why data analytics is a crucial component of this process. Read more »

Strategies for developing data products with Sisense

BY Louron Pratt on August 11, 2023

In this spotlight session, sponsored by Sisense, Mia Isaacson, Senior Product Manager at Sisense, shares strategies for developing data products. Watch the video in full, or read on for the key points: Read more »

The power of data: How recommendation engines are driving business growth

BY Ishita Choudhary on July 21, 2023

Product manager and a data enthusiast Ishita Choudhary, looks into the intricacies of recommendation engines, and what impact this is having on overall business growth. Read more »

Product analytics vs embedded analytics - why you need both with Insightssoftware

BY Louron Pratt on July 13, 2023

In this spotlight session at #mtpcon San Francisco, sponsored by Insightssoftware, Dustin Richardson, Senior Product Manager, Embedded Analytics, and Natasha Callender, Director, Solutions Engineering, Embedded Analytics, examine the difference between product analytics and embedded analytics, and discuss why it’s beneficial to consider using both.

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Quick read: Best practices for picking product metrics

BY Eira Hayward on May 22, 2023

A quick guide for product managers to help them choose the right product metrics and analytics for their products Read more »

Are you tracking the right product metrics?

BY Eira Hayward on March 27, 2023

Metrics can be a minefield for the unwary – navigating your way to find the right metrics is one of the hardest parts of a product manager’s job. What do you need to know to make a go of it? Read more »

Introducing the Product Analytics Certification Course by Pendo and Mind the Product

BY Louron Pratt on March 8, 2023

To help product managers better understand analytics, we worked with our friends at Pendo to create another insightful online course; Product Analytics Certification course. Read more »

Why product managers should not be data-driven by Jens-Fabian Goetzmann

BY Ian Haynes on November 18, 2022

In his digital breakout session at #mtpcon London 2022, Jens-Fabian Goetzmann explained why product managers should make data-informed decisions and balance quantitative and qualitative research. Read more »

Placing product bets on your roadmap by Indicative

BY Louron Pratt on October 27, 2022

In this digital breakout session sponsored by Indicative at #mtpcon London 2022, Esmeralda Martinez, Head of Product at Indicative by mParticle discussed placing bets and taking smart calculated risks on your product roadmap. Read more »