LATEST POSTS

Why product managers should not be data-informed by Jens-Fabian Goetzmann

BY Ian Haynes on November 18, 2022

In his digital breakout session at #mtpcon London 2022, Jens-Fabian Goetzmann explained why product managers should make data-informed decisions and balance quantitative and qualitative research. […] Read more »

Placing product bets on your roadmap by Indicative

BY Louron Pratt on October 27, 2022

In this digital breakout session sponsored by Indicative at #mtpcon London 2022, Esmeralda Martinez, Head of Product at Indicative by mParticle discussed placing bets and taking smart calculated risks on your product roadmap. […] Read more »

How behavior analytics can help with your product path

BY Sam Bowman on September 15, 2022

The key to understanding your customers is behavior analytics. By collecting data on your customers, you can more easily plot the path your product needs to take and can ensure success by building greater demand for your product launch. Here’s how you can master this skill to aid your product path. […] Read more »

Evidence-based product decisions - Itamar Gilad on The Product Experience

BY The Product Experience on August 3, 2022

In part one of two of this podcast series, we speak with experienced product expert Itamar Gilad to find out more about evidence-based decisions, ideas, and key product goals. […] Read more »

Overcoming data bias - Roisi Proven on The Product Experience

BY The Product Experience on March 9, 2022

Roisi Proven’s last episode was one of our most popular, so we had to have her back for a return chat! She updates us on what she’s learned about data ethics and unbiased data […] Read more »

SUNDAY REWIND: Everything a product manager needs to know about analytics

BY Louron Pratt on March 6, 2022

In this Sunday Rewind episode, we cast our minds way back to 2013, where Simon Cast, Co-founder of ProdPad and Mind the Product, explains everything that product managers need to know about analytics. […] Read more »

When not to use a North Star - Maahir Shah on The Product Experience

BY The Product Experience on March 2, 2022

Figuring out what to prioritise is one of a product team’s biggest challenges. Using a North Star metric to orient around can make it easier—but, as Maahir Shah, Product Manager at Facebook, tells us, it can also lead you in the wrong direction. […] Read more »

The wrong ways to be data driven

BY Maahir Shah on February 24, 2022

Data is a critical cornerstone of informing every single product decision we make today. Let’s look at all the wrong ways to be data-driven and how we can change that with a few concrete examples below. […] Read more »

Web3 for product managers

BY Paul Shustak on February 22, 2022

In this blog post, Paul Shustak summarizes the main cultural, technical, economic, and UX differences in product management and product discovery on web3 applications. […] Read more »

3 insider secrets to boosting user adoption

BY Mya Nguyen on October 26, 2021

We all want our apps to be “sticky” because acquiring new customers can be very expensive – according to Harvard Business Review it can be 5 to 25 percent more expensive than retaining existing customers. Embedding analytics in your app is an effective way to acquire stickiness, helping you to meet the evolving needs of […] Read more »