Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

Data

Strategies for developing data products with Sisense

#mtpcon

Product analytics vs embedded analytics – why you need both with Insightssoftware

Ian Haynes is a digital marketing specialist and has successfully deployed over 500 pages of content as a ghostwriter for businesses of all sizes. He believes that for people to truly value your business and perceive it as a brand, your content needs to do much more than just inform, it needs to talk, engage, and convert. Outside of his work, Ian likes exploring Brooklyn with his Labrador.

Ian Haynes

Why product managers should not be data-driven by Jens-Fabian Goetzmann

Placing product bets on your roadmap by Indicative

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Analytics

When A/B Tests Aren’t Enough, By Scott Castle

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Product Management

Sunday Rewind: Metrics don’t have all the answers: a human-centered approach to business strategy by Samihah Azim

An Anthropic report on Claude misuse, Intel restructuring and layoffs: This week’s news round-up

B2B product management

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Building Product Teams

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Minimum Viable Product

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Why great product managers think like therapists

When your product is not THE product by Emily Tate at #mtpcon London 2025

Spotify invests in non-English audiobooks, new product chief at Trainline: This week’s news round-up

What AI can’t—and shouldn’t—do for product managers

How and when to sunset features – Roni Ben Aharon (CPO, Craft.io, Booking.com, Wix)

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Product Analytics

SUNDAY REWIND: Product metrics for noobs by Jeff Patton

Manoj Suryadevara is an experienced Product leader with an unwavering focus on harnessing the power of data to drive innovation and deliver exceptional results. With a career spanning over a decade in the tech industry, Manoj has become a leading authority in translating complex data into actionable insights that inform product development strategies.

Throughout his career, Manoj has championed data-driven decision-making, transforming his role into that of a data whisperer, able to extract meaningful narratives from raw numbers. His journey began as a product owner, where he honed her skills as a Product Analyst, diving deep
into user behavior patterns and market trends to inform product roadmaps. Manoj’s ability to spot opportunities and challenges through data analysis quickly garnered attention.

Manoj Suryadevara

How data analytics can plan a pivotal role in your product strategy

Ishita is a Product and Data Science enthusiast. She believes in the amalgamation of using data-driven strategy for creating product roadmap for enhanced customer experience. She has experience of working as a Product Owner at Arth, with a successful delivery of MVP with scrum methodology.

Ishita Choudhary

The power of data: How recommendation engines are driving business growth

Kpis

Quick read: Best practices for picking product metrics

Are you tracking the right product metrics?

Introducing the Product Analytics Certification Course by Pendo and Mind the Product

Sam Bowman is a writer who enjoys getting to utilize the internet for community connections across the country. His specialities in writing reflect environmental initiative pieces, social media marketing and often social activism as it relates to the two. In his spare time, he likes running, reading, and combining the two in a run to his local bookstore.

Sam Bowman

How behavior analytics can help with your product path

Join our podcast hosts Lily Smith and Randy Silver for in-depth conversations with some of the best product people around the world! Every week they chat with people in the know, covering the topics that matter to you - solving real problems, developing awesome products, building successful teams and developing careers. Find out more, subscribe, and access all episodes on <a href="https://www.mindtheproduct.com/the-product-experience/">The Product Experience homepage</a>.

The Product Experience

Evidence-based product decisions – Itamar Gilad on The Product Experience

Overcoming data bias – Roisi Proven on The Product Experience

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