Product Analytics
LATEST POSTS
Quick read: Best practices for picking product metrics
A quick guide for product managers to help them choose the right product metrics and analytics for their products Read more »
Are you tracking the right product metrics?
Metrics can be a minefield for the unwary – navigating your way to find the right metrics is one of the hardest parts of a product manager’s job. What do you need to know to make a go of it? Read more »
Introducing the Product Analytics Certification Course by Pendo and Mind the Product
To help product managers better understand analytics, we worked with our friends at Pendo to create another insightful online course; Product Analytics Certification course. Read more »
Why product managers should not be data-informed by Jens-Fabian Goetzmann
In his digital breakout session at #mtpcon London 2022, Jens-Fabian Goetzmann explained why product managers should make data-informed decisions and balance quantitative and qualitative research. Read more »
Placing product bets on your roadmap by Indicative
In this digital breakout session sponsored by Indicative at #mtpcon London 2022, Esmeralda Martinez, Head of Product at Indicative by mParticle discussed placing bets and taking smart calculated risks on your product roadmap. Read more »
How behavior analytics can help with your product path
The key to understanding your customers is behavior analytics. By collecting data on your customers, you can more easily plot the path your product needs to take and can ensure success by building greater demand for your product launch. Here’s how you can master this skill to aid your product path. Read more »
Evidence-based product decisions - Itamar Gilad on The Product Experience
In part one of two of this podcast series, we speak with experienced product expert Itamar Gilad to find out more about evidence-based decisions, ideas, and key product goals. Read more »
Overcoming data bias - Roisi Proven on The Product Experience
Roisi Proven’s last episode was one of our most popular, so we had to have her back for a return chat! She updates us on what she’s learned about data ethics and unbiased data Read more »
SUNDAY REWIND: Everything a product manager needs to know about analytics
In this Sunday Rewind episode, we cast our minds way back to 2013, where Simon Cast, Co-founder of ProdPad and Mind the Product, explains everything that product managers need to know about analytics. Read more »
When not to use a North Star - Maahir Shah on The Product Experience
Figuring out what to prioritise is one of a product team’s biggest challenges. Using a North Star metric to orient around can make it easier—but, as Maahir Shah, Product Manager at Facebook, tells us, it can also lead you in the wrong direction. Read more »