LATEST POSTS

What's stopping teams from running experiments by Cameron Savage

BY Eira Hayward on June 24, 2022

In this #mtpcon SF+Americas 2022 Spotlight session, sponsored by LaunchDarkly, the company’s Principal Product Manager Cameron Savage looks at what stops teams from running experiments. […] Read more »

How to be a better data-driven product manager

BY Louron Pratt on May 19, 2022 for Prioritised Members

In this Prioritised Ask me Anything (AMA) for members, Emily Tate joined Product Coach, Itamar Gilad, to shed some light on how data-driven product management really works in practice. […] Read more »

Product's role in experimentation culture by Terry Lee

BY Andres Phillips on January 14, 2022

In this #mtpcon London+EMEA session, sponsored by Flo Health, Terry Lee, Flo’s Senior Product Manager, explains how product functions can support an experimentation culture and shares some of the pitfalls that product managers should avoid. Watch the session in full to see the talk or read on for an overview of his key points: An […] Read more »

The Complete Guide to Building MVPs

BY Dmytro Zaichenko on December 10, 2020

The goals of a minimum viable product are centred around idea validation and execution, learning, experiments, and ways of minimizing the effort to bring a meaningful new product to market. For the majority of product owners, having an MVP is not a question at all, while some are still skeptical about spending time on this […] Read more »

Testing Business Ideas, by David Bland

BY Gordon Tang on September 7, 2020

David Bland, co-author of Testing Business Ideas, spoke about his process in writing his book. True to his craft, he tested the content of his book as it was written. Watch the video to see David’s talk in full. Or read on for an overview of his key points. Build, Measure, Learn A repeating theme […] Read more »

Hypothesis Driven Validation By Nate Archer

BY Andres Phillips on April 24, 2020

In this ProductTank Toronto talk, Nate Archer, now Senior Product Manager at Ada shares with us a systematic approach to validating an idea by breaking it down into testable hypotheses. His key points include: Origins Purpose and Value Process Case Study Watch the video to see his talk in full. Or read on for an overview […] Read more »

How Uniregistry Used Smoke Testing in Product Validation: A Case Study

BY Bartosz Mozyrko on February 13, 2020

It’s said that more than two-thirds of software projects fail to deliver expected results. As a result, the team at Uniregistry decided to take a new approach to product validation in an attempt to avoid the same fate. Here’s how they used smoke tests to explore a new opportunity. Overview This case study describes a part […] Read more »

Testing Business Ideas - David Bland on The Product Experience

BY The Product Experience on October 30, 2019

David Bland is the CEO and Founder of Precoil, an author, and a long-time practitioner of agile and lean startup.  He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, […] Read more »

How to Pick the Right Tools for your Experiments by Thomas Leitermann

BY Thomas Leitermann on August 23, 2019

Ready to get started with your experiment? Only need to find the right tool now? But which one to choose? It feels like being in a jungle with tools upon tools – how to navigate this situation? In this talk from MTP Engage in Hamburg, I share learnings and examples from some of the numerous […] Read more »

The Testing Mindset - How to Find Product/Market fit

BY Gregor Ilg on February 27, 2018

“There is a way to do it better. Find it!” Thomas Edison Here’s the thing with innovation, you can’t just tell people to be innovative. A great idea doesn’t always come when you’re sitting at your desk between 9:00am and the end of your working day. Here at etventure we’ve tried various approaches to innovation […] Read more »