post

Footer About

Footer Contribute

Footer Get Involved

Footer Links

Mind the Product

Product Strategy

Sunday Rewind: Beating the drum of your product strategy tune by Megan Murphy

Artificial intelligence (AI)

Synthesia becomes the UK’s largest AI product: Lessons for product teams

B2B product management

Artificial Intelligence (AI) & Machine Learning (ML)

Building Product Teams

Business Strategy

Data Driven Product Management

Digital Transformation

Diversity and Inclusion

Minimum Viable Product

OKRs

Prioritisation

Product Design

Product Research

Product Development Process

Product Ethics

Product Discovery

Product Leadership

Product Management Career

Stakeholder Management

🌎 <a href="https://www.mindtheproduct.com/world-product-day/" style="color:#FFFFFF;text-decoration:underline;">Happy World Product Day!</a> Be sure to celebrate product, yourself, and your peers today! 🎉

The best resources for product managers in 2025

Three amazing speakers to learn from at #mtpcon London 2025

Does product management only work for tech and startups?

How GenAI has improved GoDaddy’s product experience – Laka Sriram (VP Generative AI, GoDaddy)

Louron serves as the Editor at Mind the Product, bringing nearly a decade of experience in editorial positions across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or Twitter.

Louron Pratt

In this spotlight session sponsored by <a href="https://www.split.io/" target="_blank" rel="noopener">Split</a> at #mtpcon London 2022,<a href="https://www.linkedin.com/in/nguyen-tu/"> Tu Nguyen</a> and <a href="https://www.linkedin.com/in/shannon-cassidy/">Shannon Cassid</a>y discussed how product managers can create a culture of learning and experimentation for themselves and their organisations.
Watch this video or read on for key highlights from the talk.
<h2>Using feature flags to make informed decisions</h2>
<a href="https://www.split.io/guides/feature-flags/" target="_blank" rel="noopener">Feature flags</a> can be an effective tool to control what features you choose to roll out to users to solidify your hypothesis. It gives teams the opportunity to turn off and on specific features to different user groups and see what effect this has. Shannon explains how feature flags can provide psychological safety when rolling out new features. Additionally, it provides enhanced control over feature decisions.
Upon creating this foundation where you feel safe and prepared for any procedure, you can then experiment with your hypothesis-based testing, and iterate, Shannon says. It takes practice to embrace the concept of a feature flag and evolve the team around that. “It’s all about testing small incremental features more frequently,” she adds, &#8220;it takes time for a team to get used to this,&#8221;
From looking back on your feature flag, you can assess what small features had an impact and step into your customers’ shoes, Tu says. “You can understand what they’re looking for and what they don’t want,”
When using feature flags, Tu explains how you must ask yourself: what problem am I solving, is it reducing friction, and what opportunities are there? Additionally, she explains to always &#8220;Look at the data, ask questions, and understand what the story is behind all of the data points presented to you.&#8221;
<img loading="lazy" decoding="async" class="wp-image-31495 size-full" src="https://www.mindtheproduct.com/wp-content/uploads/2022/11/Screenshot-2022-11-17-at-16.43.01.jpg" alt="The journey to product experimentation by Split" width="2146" height="1210" srcset="https://www.mindtheproduct.com/wp-content/uploads/2022/11/Screenshot-2022-11-17-at-16.43.01.jpg 2146w, https://www.mindtheproduct.com/wp-content/uploads/2022/11/Screenshot-2022-11-17-at-16.43.01-300x169.jpg 300w, https://www.mindtheproduct.com/wp-content/uploads/2022/11/Screenshot-2022-11-17-at-16.43.01-1024x577.jpg 1024w, https://www.mindtheproduct.com/wp-content/uploads/2022/11/Screenshot-2022-11-17-at-16.43.01-768x433.jpg 768w, https://www.mindtheproduct.com/wp-content/uploads/2022/11/Screenshot-2022-11-17-at-16.43.01-1536x866.jpg 1536w, https://www.mindtheproduct.com/wp-content/uploads/2022/11/Screenshot-2022-11-17-at-16.43.01-2048x1155.jpg 2048w, https://www.mindtheproduct.com/wp-content/uploads/2022/11/Screenshot-2022-11-17-at-16.43.01-285x160.jpg 285w, https://www.mindtheproduct.com/wp-content/uploads/2022/11/Screenshot-2022-11-17-at-16.43.01-570x320.jpg 570w" sizes="(max-width: 2146px) 100vw, 2146px" />
<h2>Embrace the experimentation challenge</h2>
Because there is much less risk with using feature flags, it becomes much more straightforward to experiment with new hypotheses that may not be fully informed. To further develop and embrace that experimentation and growth mindset, Shannon lists six key practices to inherit:
<ul>
<li>Be curious and ask questions</li>
<li>Understand the impact of releases</li>
<li>Start small and keep iterating</li>
<li>Stay humble and embrace mistakes</li>
<li>Once you have all of the data, make decisions based on it</li>
<li>Collaborate and gain feedback from users and the wider team</li>
</ul>
<h2>Take the journey together</h2>
Tu explains how it’s important to bring the whole team on the journey as you become more experiment-led. She says to follow these components when embarking on this journey:
Leadership: Be present, supportive, and informed. Join in on celebrations of milestones, commiserate failures, and join the team in highlighting success.
Planning: Use your product roadmap to create and explain changes. This can help to track your progress with a feature.
Maintenance: Always be looking to reinforce measurement and reassessment based on your feedback and insights.
Management: And finally, relentlessly ensure that change remains on track, technology, and people. Bring your key findings to the wider team to obtain their support. Telling your story can go a long way, Shannon says.
Following these components will ensure that you are following the process of building a culture of experimentation and learning within your team and the wider organisation. The data and insights that you gain from experimentation will speak for themselves.
<h2>There’s more where that came from!</h2>
Explore more <a href="https://www.mindtheproduct.com/mtpcon/london/2022-event-recap/" target="_blank" rel="noopener">#mtpcon London 2022 content</a> or use our <a href="https://www.mindtheproduct.com/content-a-z/" target="_blank" rel="noopener">Content A–Z</a> to find even more product management insights.
&nbsp;

core/freeform

Hypothesis and Testing

The journey to product experimentation by Split

Progressive product development: release products that deliver by Split

Surveillance art, dying phones, and fake likes – Dries Depoorter at MTP Engage Hamburg

Understanding and executing effective research

What’s stopping teams from running experiments by Cameron Savage

How to be a better data-driven product manager

Product’s role in experimentation culture by Terry Lee

Stay Humble or Be Humbled — Case Studies from the Experimentation Trenches by Anthony Rindone