Hassan Aleem

Hassan Aleem, PhD, is the Co-Founder of Nuance Behavior, an agency dedicated to leveraging behavioral science to drive digital behavior change. Before this, Hassan conducted research at Georgetown University in Neuroaesthetics, exploring how aesthetic elements impact decision-making, moods, and identity. Currently, he consults on usability, engagement, and growth for digital products, helping companies integrate behavioral science into their product development for better user outcomes.