LATEST POSTS

Using Embedded Analytics to Drive Revenue

BY Tom Cahill on September 25, 2017

Five years ago, including embedded analytics in an application was a powerful way for product teams to differentiate their applications, reduce customer churn, and charge more for their products. Users were thrilled with the bells and whistles of charts, graphs, and dashboards in the applications they already used, and they were often willing to pay […] Read more »

Planning Your Prototype With a Customer Journey Map

BY Lewis Nyman on June 26, 2017

“A prototype is worth a thousand mock-ups,” as the saying goes. By definition a prototype is interactive. At the start of a project, it can be helpful if you create rough prototypes without too much detail. Doing this allows you to have high-level conversations over the direction of the user’s journey, rather than get distracted by specific visuals or […] Read more »

5 Easy Ways to Improve your Product Development Process

BY Sami Linnanvuo on March 23, 2016

Everyone gets pleasure from ticking tasks off of the todo-list, right? At least, I do. But it’s no longer fun when you feel like you’re drowning in work with too many things to do, or feel like you’re trying to juggle too many balls at once. That’s what kills motivation and creates unhappy employees. But […] Read more »