LATEST POSTS

Setting up research ops for customer discovery

BY Jase Clamp on May 13, 2021

There were a lot of sessions at our recent MTPCon APAC on Discovery. Really nothing represents the core of our craft more than connecting with customers and building empathy for their struggles. Following a round table, I thought I’d take some time to write down some recent tips/tricks that I’ve used for scaling discovery. Lucky […] Read more »

Iterating Your Voice Product, by Lisa Vigar

BY Sarah Oliver on July 17, 2020

In this MTP Engage Manchester talk, Lisa Vigar takes us through the journey – from launch proposition in September 2018, to winning a prestigious Webby award – of the BBC Voice for Kids Alexa app. She outlines some of the lessons learned around the challenges of developing voice products and working with children, and highlights the […] Read more »

Creating an Accessible Website for Europe’s Oldest Eye Hospital Charity: a Case Study

BY Imogen Schels on May 6, 2020

Working with a committed and hands-on client, plus a unique group of more than 200 testers, the team at design agency William Joseph created a new site for Moorfields Eye Charity where accessibility was key – and they delivered just in the nick of time. Here, the agency’s UX and Content Strategy Manager Nicola O’Connor and Senior Designer […] Read more »

Develop Your Empathy and Create Better Products

BY Esther Kieft on February 11, 2020

We all know that empathy is a key ingredient in developing lovable products, so what can product managers do to cultivate it? I had a relatively unusual upbringing, and because of my father’s profession, we moved around every couple of years when I was a child. I attended international schools in Yemen, Thailand and Finland, […] Read more »

Why Moderated User Research is Worth the Cost

BY Ryan Spanswick on March 28, 2019

This article explores the value of both moderated and unmoderated user research. It outlines the differences between the two, and looks at the potential options for product managers in the light of timeline, budget, and expected revenue. And while moderated research may be expensive, it’s my view that the benefits it delivers are worth the […] Read more »

Uncovering Your Most Pivotal Users by Marieke McCloskey and Doug Puett

BY Marieke McCloskey on December 12, 2018

A lot of teams struggle with how to increase engagement. We all want our product to be used more often and by more people, but how do we identify opportunities that will transform how your product is used? UserTesting’s Product Insights proposes digging deeper to understand not simply the most engaged users, but those who’ve […] Read more »

Why Data Science and UX Research Teams are Better Together

BY Julie Stanescu on February 7, 2018

In this talk from ProductTank San Francisco Chris Abad, who’s currently VP of product and design at User Testing, shares insights into how bringing together qualitative user research and quantitative data science teams is crucial for companies because it can help them to see the complete picture and inform critical product decisions. Chris shares real-world examples […] Read more »

10 Ways to Use Feature Flags

BY Martin Eriksson on January 25, 2017

Take back control of your products with Edith Harbaugh, CEO and Co-Founder at Launch Darkly. Edith shares her expertise with 10 things to do with Feature Flags. She explains why feature flags are beneficial to Product Managers and shows you how to use them to manage risk, keep different groups of users happy, and make […] Read more »

Key Questions to Answer Before Customer Testing

BY Taza MohammedBhai on August 2, 2016

Anyone who wants to get a new product or service to market must be confident that what they’re selling will be successful. The process of building confidence involves work  – before the concept is decided through market research to identify the opportunity, during the build with research to gauge customer reaction and again once the product is […] Read more »

Strange User Behaviours - More Lessons Learned at Mail.Ru

BY Olya Kuritsyna and Oleg Parinov on January 27, 2016

In our previous post, we shared three stories of surprising user growth at Mail.Ru – the curious circumstances that led us to gain (or, in one case, lose!) users, how we discovered the root causes, and what we learned about our customers in the process. For the most part, those tales were about how we […] Read more »