LATEST POSTS

Testing Business Ideas, by David Bland

BY Gordon Tang on September 7, 2020

David Bland, co-author of Testing Business Ideas, spoke about his process in writing his book. True to his craft, he tested the content of his book as it was written. Watch the video to see David’s talk in full. Or read on for an overview of his key points. Build, Measure, Learn A repeating theme […] Read more »

Why you should build for people, not for users

BY Andreea Ion on January 31, 2020

In this guest post, experience Product Manager, Andreea Ion explains why product managers need to solve user problems in a way that offers a great experience and makes them feel as though they’re understood. […] Read more »

Testing Business Ideas - David Bland on The Product Experience

BY The Product Experience on October 30, 2019

David Bland is the CEO and Founder of Precoil, an author, and a long-time practitioner of agile and lean startup.  He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, […] Read more »

How to Sell Your Boss on Roadmaps Without Timelines

BY Janna Bastow on May 22, 2017

I wonder what it is about feature roadmaps that is comforting to the C-suite. Is it the false sense of security that you’re setting yourself up to deliver a list of features based on untested assumptions and educated guesses? Is it the delusion that locking your organisation into a plan a year in advance equals […] Read more »

Using Experimentation to Drive Product - Stephen Pavlovich (CEO of Conversion.com)

BY James Gadsby Peet on March 20, 2017

Stephen Pavlovich, CEO of Conversion.com, talks to ProductTank London about Using Experimentation to Drive Product Why aren’t people converting and what experiments can you run to try and fix that? The aim of any experiment should be to better understand your users and apply those insights to your product. This does not have to be […] Read more »

Tactics for Redesigning and Relaunching Legacy Products

BY Adam Ghahramani on October 10, 2016

In this talk at ProductTank NYC I recounted five tactics I learned while helping relaunch dozens of digital products over the last decade, and then used to successfully relaunch ICv2.com. ICv2 is a popular trade website for the comic, graphic novel, board game and toy industries. The goal for the relaunch was a complete design and code […] Read more »

Key Questions to Answer Before Customer Testing

BY Taza MohammedBhai on August 2, 2016

Anyone who wants to get a new product or service to market must be confident that what they’re selling will be successful. The process of building confidence involves work  – before the concept is decided through market research to identify the opportunity, during the build with research to gauge customer reaction and again once the product is […] Read more »

From Concept to Production - How Nissan Creates Cars

BY Chris Massey on May 26, 2016

Alec Patterson comes from a design and test engineering background, and spoke at ProductTank London about how Nissan goes from designing the initial concept for a new vehicle to actually putting it into production. Setting the concept of the vehicle To start with, the team will benchmark and assess competitor vehicles, assess the target market, expand […] Read more »

Everything a product manager needs to know about experiments

BY Simon Cast on August 20, 2012

Introduction Many people know they should be doing experiments and testing their product but when starting out it can be daunting working out where to begin. So, below is my handy guide to experimentation built from scars received on the coal face of experimenting. This post will take you through a birds-eye tour of the […] Read more »

Being a Lean Product Manager

BY Simon Cast on September 30, 2011

From the early days of PeerIndex we’ve been running as a (very) lean startup. This has taught me some lessons about the practice of Product Management in lean startup environments. This is less about the use of customer development tools and finding product market fit but rather about some tips and tricks that made my […] Read more »