I've been in the digital industry for over 10 years and have worked across small and large charities, as well as my own freelance projects. I am now Director of Digital at the sector leading creative agency William Joseph. 

Having been at Cancer Research UK for the last four years, I have been able to work on high volume, high profile campaigns such as Race for Life, Dryathlon and the much-quoted #nomakeupselfie. 

In that time I helped drive forward the charity’s digital product and marketing capabilities to be some of the most respected and successful in the sector. 

I'm always excited to work with other organisations, share expertise and swap cat gifs. Give me a shout!

James Gadsby Peet

Data Driven Product Management

Product Design

Video

How to Build Great Products in the AI World

With his background in technical editing, community building and product marketing, Chris' approach to product management is inherently centered around user narratives. He spent the first few years of his career working with the B2B developer products, prototyped an experimental technical publishing platform along the way, and then kick-started the Mind the Product platform. You can find him at ProductTank, or on twitter as @camassey.

Chris Massey

Agile Product Development

Lean Product Management

What is Product Management?

How to avoid screwing up technology (and how product managers can help)

Arbaz Surti is a Product Analyst at Inspire Brands, where he drives datadriven improvements to customer loyalty programs across thousands of Baskin Robbins locations. He began his career in quality assurance - designing automation frameworks and leading test strategy at Tech Mahindra, Copart, and LendingTree - before moving into product management. Today, Arbaz blends QA rigor with product strategy to help teams build more reliable, customerfocused products.

Arbaz Surti

Artificial Intelligence (AI) & Machine Learning (ML)

Product Management

What the GPT-5 launch teaches product managers

Ziyu Ye (Christina) is an MBA candidate at MIT Sloan, graduating in May 2025, with a focus on product management and business analytics. She began her career in investment banking and data analytics before transitioning into product management, where she discovered her passion
for building at the intersection of technology, strategy, and impact. At MIT, she was a SERC Scholar at Schwarzman College of Computing and earned a certificate from Riccio-MIT Engineering Leadership Program.

Technology

What the GPT-5 launch teaches product managers

How my MBA made me a better product manager

How to Build Great Products in the AI World

How to avoid screwing up technology (and how product managers can help)