LATEST POSTS

The Importance of Product Specifications

BY Chris Massey on May 27, 2016

In this final talk from “How Best To Manage Physical Products”, Fergus Christie from the Product Development Centre (PDC) talks about going “From Ideas to Reality”, and the attention to detail require to make products – particularly physical products – a reality. Specifically, he reiterates a simple but critical idea – that the process of creating a […] Read more »

Product Requirement Documents Must Die

BY Martin Eriksson on March 29, 2016

I’ve been doing product management for a long time, and I remember very well what it was like to work on Product Requirement Documents (aka PRDs, Market Requirements, Business Requirements, Functional Specs, and more). But the last one I wrote was in 2005, and it’s not because they’re a lot of work (and they are) […] Read more »