Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Product Roadmap

Why most product roadmaps fail: Phil Hornby (Product Leadership Coach) – ProductTank Porto

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Enterprise Product Management

Leadership

Product Management

Transformed: Moving to the product model by Marty Cagan

Ketaki Vaidya holds the position of AI Product Manager at Oracle, where her primary role involves creating and managing Artificial Intelligence Solutions for a hotel operations and distribution enterprise platform. Additionally, she hosts a podcast called “Personal Branding for Professionals,” which offers career development strategies to support professionals in building a thriving career in the tech industry.
Her work with organizations like Women in Data Science and Criya has provided her with a comprehensive understanding of the challenges women face in the tech industry, and she actively works towards creating an inclusive space for women. Her efforts have earned her recognition in Entrepreneur Magazine’s side hustle feature and the 1 Million Women in STEM campaign, which highlights the work and experiences of women in STEM and business to promote female role models for the next generation.
Ketaki is passionate about mentoring aspiring professionals interested in product/tech and has mentored more than 100 college graduates and professionals in securing their desired job roles and improving visibility at work in 2023. She has also been invited to deliver talks at about 15 conferences/podcasts including prestigious conferences like the Women in Product, Product World, and the Grace Hopper Celebration.

Ketaki Vaidya

Artificial Intelligence (AI) & Machine Learning (ML)

The future of product management: Insights from ProductTank San Francisco

Product management in the age of ChatGPT by Yana Welinder

Nishrath A. is a freelance copywriter, currently working with Civic Champs, a technology company that helps nonprofits manage their volunteers. As a freelance copywriter, her primary goal is to help businesses communicate their value in a compelling and effective way.

When she isn't working, you will find her staring intently at Visual Studio, trying to find bugs that have invaded her code.

Nishrath A

Storytelling: Don't Convince; Inspire by Petra Wille

Andres is a freelance writer and digital marketer with a background in engineering and a keen interest in the latest technology advancements. He currently helps tech companies and startups tell their stories by turning their complex ideas into easy to understand material. You can reach out to him on LinkedIn

Andres Phillips

Product Management Characteristics

Product Management Process

What makes for effective product management by Nikolaus Horn and Sebastian Ratcliffe

Product Discovery

Video

Using discovery methods to create products that people actually want by Jenny Shirey

Will joined the Mind the Product marketing team in 2018, and moved into Community Management for ProductTank in August 2020. Will has extensive experience in business communications, hosting community projects as part of his work for Cambridge BID, such as free outdoor cinema events, as well as assisting in setting up AGMs. During 2020, Will experienced being on furlough and is open to discuss how this was a massive knock on confidence and productivity, and how to break the negative mindset that comes from staying indoors. Will is an avid gamer and is always up for hearing terrible jokes. While Will grew up in Pembrokeshire in Wales, he moved to Cambridge to do a degree in animation, fell in love with the city and ended up staying!

Will Barritt

What is Product Management?

The ProductTank awards 2020

Product Research

Understanding the next 100m users in India by Akhil Jayaprakash

How to deliver digital products in complex non-digital organisations by Keith Merriman

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

Product Management Community

World Product Day 2021 – epic talks, Tweets, awards, GIFs and more!

Building the Decision-Making Habit by Benjamin Keyser

Product Launch

Product Management Conference

Designing for AI by Emily Sappington

Building an industry product by Nick Eales

How to adapt to unforeseen circumstances that influence your product by Patryk Pawlikowski

Stories from the ProductTank Community – Derry

How to encourage clicks without shady tricks by Paul Boag

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