LATEST POSTS

Deep dive: Key considerations in evolving your product organization

BY Yohay Etsion on January 2, 2024

Discover how product-led companies are transforming the business landscape, leveraging technology, automation, and end-to-end product organisations to create efficient, customer-centric, and innovative products. Read more »

Becoming a product-led organisation

BY Eira Hayward on October 30, 2023

We dig into what it means to be product-led and why companies are embracing this change. How well is it working?
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Jonny Schneider: Product-led and collaboration conundrums

BY Eira Hayward on May 1, 2023

We catch up with product leader Jonny Schneider to find out his thoughts on why businesses find it hard to become product-led and why cross-functional collaboration is so important.

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A case study: The journey to becoming a product-led company

BY Kirsten Mann on April 10, 2023

In this deep dive case study, Kirsten Mann, Chief Product Officer at Prospection, shares some learnings so far on the journey that their team to transition from a service-led to a product-led company. Read more »

Adopting a product-centric approach to better address customer needs

BY Patrícia Osorio on November 22, 2022

In this guest post, Patrícia Osorio, Co-founder and CMO of Birdie.ai discusses how organisations can adopt a product-centric approach, and why this can be an imperative tool to achieve product discovery and customer satisfaction.  Read more »

Introducing the Product-led Certification Course by Pendo and Mind the Product

BY Emily Tate on August 10, 2022

To help product managers build a deeper knowledge of and experience with product-led tactics, we worked with our friends at Pendo to create the Product-led Certification Course: a three-hour, self-paced course that teaches the fundamentals of being a product-led organization and specific tactics you can start implementing at your own company. Read more »

Putting people at the heart of product led growth by Ian Booth

BY Andres Phillips on February 18, 2022

In this ProductTank London talk, Ian Booth, Senior Product Manager at EduMe, provides insight into the benefits of putting people at the heart of product-led growth. Read more »

Product-led company powered by culture by Shaun Smith-Taylor

BY Jon Horvath on December 17, 2021

In this ProductTank London talk, Senior Director at ThetaRay, Shaun Smith-Taylor, provides insights into how you can grow a product-led company by having the right culture. Read more »

What is product? The past, present and future of our craft

BY Eira Hayward on June 4, 2021

This article looks at the future of product practice and product management — at how far we’ve come, our present-day understanding of product, and the challenges we still need to meet. It should help you, as a product person, to better understand:- Why we keep asking “what is product management?” and why we find it so Read more »

The Product-Led Organization by Todd Olson: Free Excerpt

BY Todd Olson on October 13, 2020

In his new book, The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience, Todd Olson takes product managers beyond product-led growth tactics to help them transform their organizations, driving increased collaboration and agility, faster innovation, and higher revenues. Here, he provides an exclusive excerpt and gives you the chance Read more »