product-led

We dig into what it means to be product-led and why companies are embracing this change. How well is it working?
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We catch up with product leader Jonny Schneider to find out his thoughts on why businesses find it hard to become product-led and why cross-functional collaboration is so important.

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In this deep dive case study, Kirsten Mann, Chief Product Officer at Prospection, shares some learnings so far on the journey that their team to transition from a service-led to a product-led company. Read more »

In this guest post, Patrícia Osorio, Co-founder and CMO of Birdie.ai discusses how organisations can adopt a product-centric approach, and why this can be an imperative tool to achieve product discovery and customer satisfaction.  Read more »

To help product managers build a deeper knowledge of and experience with product-led tactics, we worked with our friends at Pendo to create the Product-led Certification Course: a three-hour, self-paced course that teaches the fundamentals of being a product-led organization and specific tactics you can start implementing at your own company. Read more »

In this ProductTank London talk, Ian Booth, Senior Product Manager at EduMe, provides insight into the benefits of putting people at the heart of product-led growth. Read more »

In this ProductTank London talk, Senior Director at ThetaRay, Shaun Smith-Taylor, provides insights into how you can grow a product-led company by having the right culture. Read more »

This article looks at the future of product practice and product management — at how far we’ve come, our present-day understanding of product, and the challenges we still need to meet. It should help you, as a product person, to better understand:- Why we keep asking “what is product management?” and why we find it so Read more »

In his new book, The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience, Todd Olson takes product managers beyond product-led growth tactics to help them transform their organizations, driving increased collaboration and agility, faster innovation, and higher revenues. Here, he provides an exclusive excerpt and gives you the chance Read more »

The Times and The Sun, flagship brands of News UK, are on a journey to become more product led in how they develop and maintain their digital assets. To move them forward, Jo has introduced product lifecycle thinking, shared KPIs, product portfolios, and a lean process for testing new ideas. Along the way she’s learned Read more »