LATEST POSTS

Introducing the Product-led Certification Course by Pendo and Mind the Product

BY Emily Tate on August 10, 2022

To help product managers build a deeper knowledge of and experience with product-led tactics, we worked with our friends at Pendo to create the Product-led Certification Course: a three-hour, self-paced course that teaches the fundamentals of being a product-led organization and specific tactics you can start implementing at your own company. […] Read more »

Putting people at the heart of product led growth by Ian Booth

BY Andres Phillips on February 18, 2022

In this ProductTank London talk, Ian Booth, Senior Product Manager at EduMe, provides insight into the benefits of putting people at the heart of product-led growth. […] Read more »

Product-led company powered by culture by Shaun Smith-Taylor

BY Jon Horvath on December 17, 2021

In this ProductTank London talk, Senior Director at ThetaRay, Shaun Smith-Taylor, provides insights into how you can grow a product-led company by having the right culture. […] Read more »

What is product? The past, present and future of our craft

BY Eira Hayward on June 4, 2021 for Prioritised Members

This article looks at the future of product practice and product management — at how far we’ve come, our present-day understanding of product, and the challenges we still need to meet. It should help you, as a product person, to better understand:- Why we keep asking “what is product management?” and why we find it so […] Read more »

The Product-Led Organization by Todd Olson: Free Excerpt

BY Todd Olson on October 13, 2020

In his new book, The Product-Led Organization: Drive Growth by Putting Product at the Center of Your Customer Experience, Todd Olson takes product managers beyond product-led growth tactics to help them transform their organizations, driving increased collaboration and agility, faster innovation, and higher revenues. Here, he provides an exclusive excerpt and gives you the chance […] Read more »

Product Leadership at News UK by Jo Wickremasinghe

BY James Gadsby Peet on June 7, 2018

The Times and The Sun, flagship brands of News UK, are on a journey to become more product led in how they develop and maintain their digital assets. To move them forward, Jo has introduced product lifecycle thinking, shared KPIs, product portfolios, and a lean process for testing new ideas. Along the way she’s learned […] Read more »