product experiments

In this ProductTank Sofia talk, Merissa Silk, Senior Staff Product Manager at Onfido, provides 10 guiding principles when doing product experiments and when bringing the culture of experimentation to your team. Consistent growth relies on experimentation. It can take different formats in modern organisations, from A/B and multivariate testing to alpha, beta, and hypothesis-driven development. Read more »

Experiments are a quick and inexpensive way for product managers to validate and prioritise their ideas. In Experimentation for product teams: Part 1 we explore the types of experimentation product managers can use and at some of the pitfalls and challenges. But, to really understand experimentation, we want war stories! So, in this second part, we take Read more »

Experiments allow us to measure the impact of our products and determine what works and what doesn’t. They should be a quick and inexpensive way for product managers to validate and prioritise their ideas. In the first of this two-part series we’ll dig into the types of experimentation product managers can use and reveal some Read more »

David Bland, co-author of Testing Business Ideas, spoke about his process in writing his book. True to his craft, he tested the content of his book as it was written. Watch the video to see David’s talk in full. Or read on for an overview of his key points. Build, Measure, Learn A repeating theme Read more »

Six years ago at Skyscanner there was no experimentation: now, there might be 500 tests running at any one time. In this #mtpcon London talk, Skyscanner’s Principal Product Manager Rik Higham looks at how experimentation can be a strategic capability for an organisation. First you should change your approach to failure – rather than look Read more »

In this ProductTank San Francisco talk Jon Noronha shares what he’s learned about the benefits of product experimentation and how to avoid the common pitfalls that may lead you astray. Read more »

For me, as it also is for many product people, the idea of applying a scientific approach to product management came from Eric Ries in Lean Startup – put simply, his approach outlines the way companies can successfully build and launch new products by learning what their customers really want and by testing continuously. In Read more »