LATEST POSTS

Experimentation for product teams: Part 2

BY Eira Hayward on March 28, 2022 for Prioritised Members

Experiments are a quick and inexpensive way for product managers to validate and prioritise their ideas. In Experimentation for product teams: Part 1 we explore the types of experimentation product managers can use and at some of the pitfalls and challenges. But, to really understand experimentation, we want war stories! So, in this second part, we take […] Read more »

Experimentation for product teams: Part 1

BY Eira Hayward on March 21, 2022 for Prioritised Members

Experiments allow us to measure the impact of our products and determine what works and what doesn’t. They should be a quick and inexpensive way for product managers to validate and prioritise their ideas. In the first of this two-part series we’ll dig into the types of experimentation product managers can use and reveal some […] Read more »

Testing Business Ideas, by David Bland

BY Gordon Tang on September 7, 2020

David Bland, co-author of Testing Business Ideas, spoke about his process in writing his book. True to his craft, he tested the content of his book as it was written. Watch the video to see David’s talk in full. Or read on for an overview of his key points. Build, Measure, Learn A repeating theme […] Read more »

Get Comfortable Breaking Your Product by Rik Higham

BY James Gadsby Peet on December 21, 2018

Six years ago at Skyscanner there was no experimentation: now, there might be 500 tests running at any one time. In this #mtpcon London talk, Skyscanner’s Principal Product Manager Rik Higham looks at how experimentation can be a strategic capability for an organisation. First you should change your approach to failure – rather than look […] Read more »

Product experimentation pitfalls and how to avoid them by Jon Noronha

BY Megan Hart (Conlin) on December 5, 2018

In this ProductTank San Francisco talk Jon Noronha shares what he’s learned about the benefits of product experimentation and how to avoid the common pitfalls that may lead you astray. […] Read more »

Get Your Team Experimenting More by Using One Little Word...

BY Kate Leto on March 28, 2017

For me, as it also is for many product people, the idea of applying a scientific approach to product management came from Eric Ries in Lean Startup – put simply, his approach outlines the way companies can successfully build and launch new products by learning what their customers really want and by testing continuously. In […] Read more »