Process

In this November 2020 #mtpcon Digital keynote, Spectra (Adaora) Asala, GM and VP Product, Soapbox at Wistia looks at how you can use process to translate ambiguous challenges into accessible playbooks as your organisation scales. Watch the video to see the talk in full. Or read on for an overview of Spectra’s key points: Process is Read more »

Product operations maximises efficiency in learning & impact. Adam Thomas highlights the key pitfalls that indicate you’re ready to operationalise the product org. Read more »

Mel McVeigh is the Product Director at Condé Nast, one of the largest publishers in the world, responsible for brands such as Vogue, GQ, and The New Yorker. In her ProductTank London talk, Mel takes us through how to create a global product strategy. She focuses on the following key points: Strategy Customer Process People Read more »

In this November 2020 #mtpcon Digital keynote, Spectra (Adaora) Asala, who currently leads product and growth teams at Wistia, discusses process. She explains how, while process can be a drag, it can also translate ambiguous challenges into accessible playbooks – great for onboarding and ensuring a level and consistent playing field for all on the Read more »

Like most of us, when Melissa Perri started as a product manager she started with giant requirements documents, dutifully recording every little detail from stakeholders and turning them into shiny docs for the developers. Then she discovered Agile and churned out features even faster. But eventually she realised that she had been building features for Read more »

Rahel Bailie (Chief Knowledge Officer at Scroll LLP) describes content as the “new front door” to your business. From the home page to the error message on your checkout- content enables customers to understand your product and connect with your brand. The process of localisation adapts your content to make it understandable and recognisable by Read more »

Whether you call it consumer or B2C¹, enterprise or B2B², being a product manager on one side or the other has long been a defining characteristic. You either know how to build products for enterprises or for consumers and job ads make a big deal about focusing on one or the other. But is there Read more »

Charles Adler is the Co-Founder and Creative Director of Kickstarter. He is an entrepreneur with over 14 years experience in interaction design. Formerly director of strategy and senior information architect at Agency.com, his work in user experience, design, and information architecture is driven by a commitment to all things clean and simple. Previously, he cofounded Read more »