LATEST POSTS

Strategies to get Started with Predictive Analytics

BY Sriram Parthasarathy on February 28, 2019

I believe that predictive analytics is poised to enable businesses in ways we didn’t think were possible several years ago. It’s starting to play critical roles in solving inventory problems, loan prediction, user personalization, customer segmentation, propensity to churn, product pricing, and many other areas, with the goal of enhancing customer experience and the bottom […] Read more »

How Predictive Analytics can add Value to Applications

BY Sriram Parthasarathy on January 3, 2019

Every software application today is fighting for space in an increasingly crowded market, so software vendors need to differentiate their offerings with valuable features to avoid losing out to competitors. An increasing number of application teams are turning to predictive analytics as a source of competitive differentiation and additional value for end users. In fact, […] Read more »