LATEST POSTS

Understanding the next 100m users in India by Akhil Jayaprakash

BY Andres Phillips on June 7, 2021

In this ProductTank Pune talk, Akhil Jayaprakash, senior product manager at Amazon, gives us a breakdown of what product managers need to know about the next 100m users in India, including their user personas, the challenges they face, and a sector already solving those problems. […] Read more »

You are not your user

BY Jorge Rodriguez-Ramos on June 1, 2021

Hi there 👋 nice to meet you. Let me tell you a fun fact about me. I’m the Head of Product for an erotic audio service for womxn. Yep, you read that right: A platform with more than 2000 erotic audio stories targeted at womxn. […] Read more »

“Who” Your User Is Doesn’t Matter: Ask “Why” To Build Better Products

BY Robert Goesch on February 2, 2021

Who people are, their age, gender and habits tell us nothing about their needs. In this post, I’ll explore the idea that it’s when we examine the job they want our product to do that we really learn about these different things. In a competitive environment, the reasons why people choose our product over others […] Read more »

How to Write Effective User Personas for a Diverse Audience

BY Stephanie Musat on April 29, 2019

A persona starts off with a classic formula – name, age, demographic, location –  and that formula can work when you have a focused audience with specific needs. But what happens when your product is direct to consumers, and there are an awful lot of them? My career has been focused in media: I’ve worked […] Read more »

Laura Klein - Introducing the User Map

BY Chris Massey on June 16, 2017

User research expert Laura Klein introduces ProductTank San Francisco to her User Map tool. In this talk you’ll learn the most important questions you need to answer about your customers. User Research Tools: The Problem With Personas Who is your product for? You should know who is buying (or not buying) and using your product. If […] Read more »

Level Up Your Product Game Using Empathy

BY Chris Massey on November 15, 2016

Jeremy Toeman is VP of Product at CNET, the world’s largest and most trusted online source of consumer technology news and reviews. Toeman is responsible for building CNET’s multi-channel products, including web, mobile, OTT and apps. Toeman also runs CNET’s audience development, engagement and social media teams. He has 20 years of experience in the consumer electronics […] Read more »

Video: Lean Personas by Adrian Howard

BY Martin Eriksson on January 5, 2016

How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You ‘got out of the building’ and you’ve talked to your customers, but how do you communicate and build on what you’ve learned when you get back? Traditionally this meant a lot of up front […] Read more »

Consumer vs Enterprise Product Management

BY Martin Eriksson on February 26, 2013

Whether you call it consumer or B2C¹, enterprise or B2B², being a product manager on one side or the other has long been a defining characteristic. You either know how to build products for enterprises or for consumers and job ads make a big deal about focusing on one or the other. But is there […] Read more »

Segmentation and Personas

BY Shahid on October 11, 2011

This is a guest post written by Shahid Hussain, author of The No Bullshit Guide to Product Management. Segmentation and Personas are tools to help you and your team understand your users better. First, segmentation. Ready? Before you built your product, you probably considered who might use it. That group of people is your market. […] Read more »