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Behavioural Design - What, Why and How

BY Chris Massey on February 8, 2016

Behaviour design is, in a nutshell, a set of techniques and patterns you can use to change the way people behave and make decisions, or “design that draws on behavioural psychology”. In this ProductTank talk, Kat Matfield points out that we’re all almost certainly already using elements of behavioural design, but accidentally and without necessarily knowing […] Read more »