LATEST POSTS

Indistractable: How to Master the Skill of the Century by Nir Eyal

BY Nir Eyal on August 17, 2018

Is the world more distracting than it used to be? It certainly seems that way. Not just when we’re walking down the street, but at work, and with our families and friends as well. Have you ever sat down at your desk to do some important work, but found yourself unable to escape email or […] Read more »

Hooked - or How to make products and influence people

BY Alice Newton Rex on November 26, 2015

As Head of Product at WorldRemit I’m always looking for new ideas and inspiration. Who better to turn to than a man who has successfully sold two start-ups and lectured at Stanford on business and design? So a few months ago I bought Nir Eyal’s book Hooked. Hooked promises to teach readers how to build habit-forming products. The underlying model of all […] Read more »

Nir Eyal - Building habit-forming products

BY Martin Eriksson on October 10, 2014

Nir Eyal, the author and entrepreneur behind the book Hooked: How to Build Habit-Forming Products, talks about the secrets behind the success of companies like Facebook and Twitter. What is it that makes a product habit-forming and even addictive? Nir argues that it’s a hook that consists of a chain of events: a trigger, an […] Read more »