Louron serves as the Editor at Mind the Product, bringing 11+ years of experience in editorial roles across business and technology publications. For any editorial inquiries, you can connect with him on LinkedIn or email him at louron.pratt@pendo.io 

Louron Pratt

Product Management

How you can drive business impact as a product manager by Matt LeMay at #mtpcon London 2025

Eira is an editor for Mind the Product. She's been a business journalist, editor, and copywriter for longer than she cares to think about.

Eira Hayward

Internal Product Management

When your product is not THE product by Emily Tate at #mtpcon London 2025

Product Management Conference

Product Management Skills

Why emotional connection drives successful products: Nesrine Changuel at #mtpcon London (Google, Spotify, Microsoft)

Product-led growth

The key principles of PLG: Leah Tharin at #mtpcon London 2025 (Product Advisor)

With a career founded in writing, I pivoted to Product, enjoying the challenges offered by managing diverse products while bringing clarity of communication to my work. I&#39;m passionate about seeing how fast the space is evolving, and always interested to be part of the conversation, whether as a contributor, or writer.

Jon Horvath

Artificial Intelligence (AI) & Machine Learning (ML)

How to keep your head about generative AI (when everyone is losing theirs) by Claire Woodcock

Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

Product Management Process

San Francisco

Video

Video: The Art of Saying No by Mina Radhakrishnan

Product Design

User Experience (UX)

Video: We shape our products and our products shape us by Josh Brewer

Video: Linda Rising on Science vs Stories

Nilan Peiris, Dana Chisnell and Martina King Complete the Mind the Product London Line-up

Video: Jon Kolko – Where Do Great New Products Come From?

Product Discovery

Video: Badass: Making Users Awesome by Kathy Sierra

Ken Norton, Amanda Richardson and Dave Coplin to speak at #mtpcon London

Thanks for the amazing #mtpcon welcome San Francisco!

Get ready to grab an early bird ticket to MTPcon London!

Marty Cagan, Kathy Sierra and Jon Kolko to speak at #mtpcon SF

The Product Conference of the Year

Imogen brings more than 10 years of experience in print and digital to her role as Director of Content Strategy for Mind the Product. The core of her experience comes from 10 years working as an editor for Bauer Consumer Media, a division of Europe’s largest privately-owned publishing group, and as Head of Content for Benivo, an award-winning startup.

Imogen Schels

Scaling Product Teams: In Defense of Process by Spectra (Adaora) Asala

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