LATEST POSTS

The Truth Behind the Data - Jimena Almendares on The Product Experience

BY The Product Experience on December 4, 2019

Jimena Almendares has held senior product roles and leadership positions at Zynga and Meetup, and now runs the Global Expansion efforts for Intuit. She has plenty of great stories to tell from those roles, but it’s her time as Chief Product Officer at OKCupid that we wanted to talk about. Jimena’s team completely revamped the […] Read more »

How we Built a Ride-Hailing app for the Polish Market

BY Katarzyna Malecka on November 7, 2019

Faced with the continual need to fix bugs and having to work with outdated code, the team at Polish cab-hailing app iTaxi realised a need to go back to basics and opt for a complete rebuild of our app. This is how we did it. Based in Poland, iTaxi is a ride-hailing platform that connects […] Read more »

Data-Driven Mobile App Iteration: Seeing the Wood From the Trees

BY Hannah Levenson on October 11, 2017

Imagine a lumberjack wanting to cut down a tree with his chainsaw. It’s a pretty simple, straightforward task. But what if the lumberjack never knew that he could turn the chainsaw on? Or that he cut down 1,000 trees when he needed just one specific tree? Not quite the ideal way to use the tools […] Read more »

5 Product Design Tips: Making Your App Sticky From the Start

BY Soyun Kim on October 9, 2017

The consumer buying journey is changing, yet today’s product design doesn’t always reflect this. In the past, consumers typically read product reviews and bought the product that most reflected what they wanted. Products were simple, with a few buttons and straightforward directions. Today however, many products are accompanied by an app, which affects this buying […] Read more »