LATEST POSTS

Sense & Respond: The Farm Awakens by Jeff Gothelf & Josh Seiden

BY Martin Eriksson on September 22, 2017

In this closing keynote from Mind the Product San Francisco, Josh Seiden and Jeff Gothelf, the authors of Sense & Respond and Lean UX, shared a story about wheat farming as a parable for understanding our customers and how to respond to our their needs and technological change. The story starts with a hypothesis statement. […]

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The Craft of Prototyping by Caitlin Kalinowski

BY Martin Eriksson on September 15, 2017

Prototyping helps you to focus your energy on the right thing at the right time in product development – and therein lies one of the secrets to building great products. Whether you’re building hardware or software, knowing how to leverage the art of prototyping from the first iteration to the last is critical to success. […]

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Mind the Product Conferences 2018

BY Martin Eriksson on September 8, 2017

Thanks for another amazing year – we’re thrilled to announce our 2018 dates for the Mind the Product conferences – and in plenty of time for you to add them to your plans (and budgets!) for next year: #mtpEngage Hamburg, April 20 Our regional mini-conference returns to Hamburg in April – come check out our […]

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How to Survive the Hardest Part of Product Management by Janna Bastow

BY Martin Eriksson on September 1, 2017

There is probably one part of the product management job we can all agree is the hardest – people. People are unpredictable, they have strong opinions and unconscious biases. Many people in your organisation have more power than you, yet they are wrong just as often. In this illuminating talk from Mind the Product San […]

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