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Martin Eriksson has 25+ years experience building world-class online products in both corporate and start-up environments for global brands such as Monster, Financial Times, Huddle, and Covestor. He is the Founder of ProductTank, the Co-Founder and Curator of Mind the Product, and a Product Partner at leading venture capital fund EQT Ventures. He is also the author of the best-seller <em>Product Leadership, How Top Product Leaders Launch Great Products and Build Successful Teams</em> (O'Reilly, 2017).

Martin Eriksson

<p>Last July Mind the Product returned to the epic Davies Symphony Hall in San Francisco for yet another day of learning, sharing, and appreciation of the craft of product management.  #mtpcon starts with a day of deep-dive pre-con <a href="https://www.eventbrite.com/e/mind-the-product-san-francisco-2018-workshops-tickets-40870559945">workshops</a> (now sold out), our exclusive <a href="https://www.eventbrite.com/e/mind-the-product-san-francisco-2018-leadership-forum-tickets-43307799795">Leadership Forum</a>, topped off with fringe events across the city, and culminates in a full day of single-track product talks, followed by our infamous after party.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-13352" src="//wp-content/uploads/2018/06/mind-the-product-san-francisco-1024x683.jpg" alt="Mind the Product San Francisco" width="1024" height="683" srcset="/wp-content/uploads/2018/06/mind-the-product-san-francisco-1024x683.jpg 1024w, /wp-content/uploads/2018/06/mind-the-product-san-francisco-300x200.jpg 300w, /wp-content/uploads/2018/06/mind-the-product-san-francisco-768x512.jpg 768w, /wp-content/uploads/2018/06/mind-the-product-san-francisco.jpg 2048w" sizes="(max-width: 1024px) 100vw, 1024px" /></p>
<p>Last year, as well as 10 impressive speakers we also saw 1,500 passionate product people come together from across the world (20 countries and 36 states across the US) and the resounding message was that product management has almost nothing to do with product, and everything to do with people.</p>
<p>Every year we bring you some of the best minds in product and design from around the world to share some truly world-class lessons (<a href="https://www.mindtheproduct.com/dont-miss-speakers-mtpcon-san-francisco/">see this years’ speakers here</a>). But besides gaining insights from those all-important speakers, #mtpcon also offers the opportunity to share experiences, best practices, stories, and pro tips with countless other product managers from all industries.  So, like product, #mtpcon is also about people.</p>
<p>With <a href="https://www.eventbrite.com/e/mind-the-product-san-francisco-2018-tickets-40840265333">General Release tickets</a> about to sell out (hurry hurry!), and as we ramp up for another year of product insight, learning and networking, we’ve pulled together a few blogs and tweets which really sum up what <i>you </i>thought of the last few years of #mtpcon San Francisco, and show the main lessons you took away from the event.</p>
<blockquote><p>There are a lot of great product events, but for my money, none are better than Mind the Product.<cite>Teresa Torres</cite></p></blockquote>
<h2>Write-ups from the audience</h2>
<p><a href="https://medium.com/building-creative-market/10-things-i-learned-at-mind-the-product-2017-2cbea5c8f96a">10 Things I Learned at Mind the Product 2017</a> by Josh Johnson</p>
<p><a href="https://www.producttalk.org/2017/06/mind-the-product-sf-2017/">7 Standout Moments from Mind the Product SF 2017</a> by Teresa Torres</p>
<p><a href="https://www.productplan.com/mind-the-product-2017/">10 Takeaways from Mind the Product 2017</a> by Shaun Juncal</p>
<p><a href="https://www.pagerduty.com/blog/mtpcon-2017/">The Intersection Between Digital Transformation and a Barbershop Quartet</a> by Dave Cliffe</p>
<p><a href="https://medium.com/@nachobassino/my-10-takeaways-from-the-mind-the-product-conference-4e094e3912b5">My 10 Takeaways from Mind the Product</a> by Nacho Bassino</p>
<p><a href="https://www.mindtheproduct.com/how-we-maximised-value-from-attending-mtpcon/">How We Maximised Value From Attending MTPCon</a> by Mark Tattersall</p>
<p><a href="https://medium.com/@sarahmccasland_21155/product-teams-get-to-mindtheproduct-2016-1bf1c1bc66d7#.rt2vam2ws">Product Teams – Get to Mind the Product</a> by Sarah McCasland</p>
<p><a href="https://medium.com/@peteramullen/5-important-product-management-lessons-from-mtpcon-2016-88203512d054#.salfoe9qo">5 Product Management Lessons from #mtpcon</a> by Peter Mullen</p>
<p><a href="https://medium.com/@fahadquraishi/notes-from-mind-the-product-sf-2016-88057850829b#.dcpia3kc3">Notes from Mind the Product SF 2016</a> by Fahad Quraishi</p>
<blockquote><p>The feeling of being in a beautiful symphony hall surrounded by brilliant minds is empowering, refreshing, and sends you back to your day job ready to make changes.<cite>Sarah McCasland</cite></p></blockquote>
<h2>Just some of your reactions</h2>
<blockquote class="twitter-tweet" data-lang="en">
<p dir="ltr" lang="en">Had a great time in San Francisco for <a href="https://twitter.com/hashtag/MTPcon?src=hash&amp;ref_src=twsrc%5Etfw">#MTPcon</a> this week. Lots of good stuff to take back and work on.</p>
<p>— Matt Baxter (@mbxtr) <a href="https://twitter.com/mbxtr/status/875065998742880260?ref_src=twsrc%5Etfw">June 14, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<blockquote class="twitter-tweet" data-lang="en" data-cards="hidden">
<p dir="ltr" lang="en">And that&#8217;s a wrap! Another energizing day. Thanks to the <a href="https://twitter.com/hashtag/mtpcon?src=hash&amp;ref_src=twsrc%5Etfw">#mtpcon</a> crew! Now to the after party! 🎉 <a href="https://t.co/BW9sWiF3t2">pic.twitter.com/BW9sWiF3t2</a></p>
<p>— Emily Tate (@thedailyem) <a href="https://twitter.com/thedailyem/status/874789052888764416?ref_src=twsrc%5Etfw">June 14, 2017</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>Search <a href="http://twitter.com/hashtag/mtpcon" target="_blank" rel="noopener">#mtpcon</a> for more reactions!</p>
<h2>Other good stuff</h2>
<p>Check out our <a href="https://vimeo.com/222326148">recap video from Mind the Product San Francisco 2017</a> and see how the action was captured in our <a href="https://www.flickr.com/photos/87908589@N08/sets/72157685029933026">conference photo album</a>.</p>
<h2>Don&#8217;t miss out on this year!</h2>
<p>General Release tickets (on sale for $899) have almost sold out, and once they’re gone the price goes up to $999 for our Last Chance tickets. Be sure to take advantage of the lower rate by <a href="https://www.eventbrite.com/e/mind-the-product-san-francisco-2018-tickets-40840265333 ">grabbing your ticket now</a>.</p>
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