LATEST POSTS

Building for Billions in India: Meeting the Challenge of Building Products For A Complex Country

BY Sidharth Sreekumar on May 10, 2018

India is a complex and diverse country, more so than any other emerging market in the world. Its diverse linguistic, cultural, and economic user base makes it a daunting challenge, one that the start-ups operating out of global hubs like Silicon Valley and London don’t face until much later in their expansion lifecycle. So it […] Read more »

Making Sense of Any Product by Abby Covert

BY Chris Massey on June 10, 2016

When people think about Information Architecture, they often think of walls covered in post-it notes and whiteboards covered in notes and diagrams. But these are just tools that represent plans and ideas and, more importantly, they’re a way to get into people’s heads and represent the information they’re working with. Information is a ‘material’ that […] Read more »